المحتوى التفاعلي القصير

إدارة إعلانات تيك توك (TikTok Ads)

نصمم حملات إعلانية تناسب روح تيك توك الإبداعية، وتخاطب الجمهور بأسلوب أصيل يحقق تفاعلاً حقيقياً ومعدلات شراء مرتفعة.

What we run

TikTok runs on its own auction, under the portfolio's shared rules

The auction and the formats are specific to TikTok. Audience, creative and measurement rules come from the record the whole paid social portfolio shares.

Paid media

Creative TestingSystem

Hypotheses are split into single-variable cells with the evidence bar written down first, so a fatigue signal decides which variant stays instead of a hunch.

Creative wears out quickly on TikTok. This system is what holds which idea was already tested and how the result reaches the next brief.

Full-FunnelCampaign Architecture

Awareness, consideration and conversion campaigns each get their own objective and optimization signal, and the handoff between stages gets measured.

When the whole budget sits in one conversion campaign, this is the architecture that separates the stages and writes down the exclusions.

Audience & ExclusionArchitecture

Which audiences may be used, how overlap gets suppressed, and how consent and recency rules apply are all recorded before targeting is refreshed.

If more than one person builds audiences in the same account, this is the work that moves each segment's source and consent basis out of memory and into a shared register.

Where this work is owned

Events API &Server-Side Setup

Server-side event delivery sits alongside the TikTok Pixel, with deduplication and destination checks built into the setup rather than added later.

Sending Events API traffic from your own domain needs a container. Hosting, routing and the security boundary around it get built here.

Paid SocialPortfolio

TikTok's job in the portfolio, its budget exposure and its approval owners are agreed together with Meta and the other platforms you have approved.

Does TikTok carry a channel on its own, or a second job beside Meta. That call is made on the portfolio page.

The buyer job

On TikTok the creative becomes the media plan

A video can have a short life in the TikTok auction. Producing creative, sequencing the tests and deciding when something comes down stop being side work next to campaign management. This page covers delivery on TikTok, the audience controls and the creative cadence. Search auctions stay with Paid Search and landing-page experimentation stays with CRO.

How we work

Measurement gets connected before any budget is exposed

Campaigns wait until account access, the policy check and the Pixel and Events API connection are all done. After that we read what each video returned every week, and we record why we changed something and who decided it. An authorized person approves any material change to live budget.

Scope and ownership

You make the videos, we build the test order and the evidence bar

A test order only works on TikTok if creative keeps arriving, so the scope is written down before anything launches.

We start by recording TikTok's job in the portfolio, the outcomes you count as valuable, the exclusions, the data permissions and how many videos a week you can realistically ship. Budget exposure and approval owners are agreed at the same point. Current messages, placements, audience overlap and conversion signals then give us the baseline. Zeo keeps campaigns in a controlled state until permissions and destinations are verified, and an authorized person approves launch and any material spend change. Video production, brand approval, creator partnerships and the account authorization Spark Ads needs stay on your side. In reporting we read TikTok's own attribution window alongside downstream quality data rather than treating it as the final answer.

How a TikTok account gets to its next decision

From setup to the weekly creative cycle

  1. Access, permissions and measurement check

    We go through account access, policy status, the Pixel and Events API connection and the conversion definitions one at a time. Any assumption still open gets written down.

  2. Creative and audience plan

    The test order is sized to how many videos a week you can ship. Hooks, formats and the posts that will run as Spark Ads are matched to funnel stage and audience segment.

  3. A launch with limits

    Campaigns open with budget caps. We watch delivery and the conversion signal daily in the first weeks, and a material change to live budget goes to its named approver.

  4. The weekly read and the next brief

    We look at which video has tired, which audiences overlap and what the report cannot show. Whatever that produces goes into the next creative brief.

الأدوات التي نستخدمها

منظومة التسويق المدفوع وإدارة الحملات

هيكلة الحملات، وعروض الأسعار، والموجزات، وتتبع المكالمات، وإعداد التقارير؛ كلها تدار عبر منصات دقيقة وموثوقة.

منصات الإعلانات التي ندير حملاتنا عليها

  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • Amazon Ads
  • Pinterest Ads
  • Snapchat Ads
  • X Ads
  • Reddit Ads

إدارة وأتمتة الإعلانات المدفوعة

  • Optmyzr
  • Adalysis
  • Skai
  • Smartly.io
  • Bïrch
  • Madgicx
  • Adzooma
  • Ryze AI
  • Airtable
  • DoubleVerify
  • Notion

استخبارات الكلمات المفتاحية والمنافسين

  • Semrush
  • Ahrefs
  • SpyFu
  • Similarweb
  • iSpionage
  • Adbeat
  • Winmo
  • Keywords Everywhere
  • Ubersuggest

الإبداع الإعلاني وصفحات الهبوط

  • AdCreative.ai
  • Copy.ai
  • Jasper
  • Anyword
  • Unbounce
  • Instapage
  • Leadpages
  • Landingi
  • ClickFunnels
  • HubSpot
  • Campaign Manager 360

تحسين معدل التحويل واختبارات الأداء

  • Optimizely
  • VWO
  • AB Tasty
  • Convert
  • Crazy Egg
  • Contentsquare
  • axe DevTools
  • Baymard Institute

القياس ونماذج الإسناد

  • Google Analytics
  • Google Tag Manager
  • Triple Whale
  • Northbeam
  • Hyros
  • Cometly
  • Ruler Analytics
  • Attribution
  • BrowserStack
  • Fullstory
  • Nielsen ONE
  • Zefr

تتبع المكالمات والحماية من الاحتيال في النقرات

  • CallRail
  • Invoca
  • CallTrackingMetrics
  • WhatConverts
  • Phonexa
  • ClickCease
  • ClickGUARD
  • TrafficGuard
  • Lunio

تغذية التسوق وإعلانات أمازون

  • Feedonomics
  • Channable
  • DataFeedWatch
  • GoDataFeed
  • Productsup
  • Helium 10
  • Jungle Scout
  • Perpetua
  • Quartile
  • Teikametrics

الإعلانات الآلية والإعلانات المدمجة

  • The Trade Desk
  • StackAdapt
  • Adobe Advertising
  • Criteo
  • AdRoll
  • Taboola
  • Teads
  • Revcontent
  • IAB Tech Lab ads.txt / sellers.json
  • Integral Ad Science
  • LiveRamp

التقارير ولوحات التحكم

  • AgencyAnalytics
  • Supermetrics
  • Databox
  • Looker Studio
  • Swydo
  • NinjaCat

استشارة الأداء الرقمي

ضاعف عائد حملاتك الإعلانية مع خبراء الأداء في Zeo

احصل على تدقيق شامل لحساباتك الإعلانية وخطة استثمارية واضحة لزيادة المبيعات وخفض تكلفة الاكتساب.
احجز استشارة الأداء

FAQ

Questions about TikTok ads management

What does TikTok ads management cover?

Campaign structure, audience and exclusion rules, the creative test order, day-to-day work in TikTok Ads Manager and the measurement setup are all in scope. Video production and brand approval stay on your side.

How many videos do we need to advertise on TikTok?

There is no single number, because it depends on the budget and on how many audiences you are running against at once. Delivery on the same video usually falls off quickly on TikTok, so the plan is built around a steady flow of creative. If you have one video, we say so at the start.

Can we run our existing organic videos as ads?

Yes. Spark Ads lets you run a post from your own account, or from a creator account that has authorized you, as an ad. The length and scope of that authorization stay with whoever owns the account, so we settle it before setup.

How do you measure TikTok conversions?

Server-side event delivery through the Events API sits next to the TikTok Pixel, with deduplication and destination checks built into the setup. That can recover some of the signal lost to browser restrictions and consent choices. Platform-reported conversions are never presented as incremental lift, and where the data allows we compare them against downstream quality.

تواصل معنا

سياسة الخصوصية وحماية البيانات

فتح في صفحة كاملة