إعلانات B2B المتميزة

إدارة إعلانات لينكد إن للشركات

نصل بحلول شركتك إلى الشاشات التي تهم أعمالك حقاً: الرؤساء التنفيذيون، مديرو تقنية المعلومات، والمسؤولون الماليون في كبرى المؤسسات.

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عرض جميع الشركاء والعملاء

B2B campaign controls

Account and job-role targeting for LinkedIn

Campaign decisions are tied to buying roles and later-stage lead evidence.

Where this work is owned

Account &Audience Targeting

We build target-account lists, job-function overlays, and intent segments so your budget reaches the people who influence buying decisions.

High CPMs make the exclusion list matter as much as the account list, so source, consent basis, overlap and expiry get recorded behind every LinkedIn segment.

Sponsored Content& Thought Leadership

Single-image, carousel, document, video and thought-leadership ads are matched to buying-stage evidence, then compared on response and lead quality.

Single-image, document and thought-leadership formats compare fairly only under one changed variable and an agreed evidence bar. That is what this method sets up for B2B creative.

Lead Gen Forms& Conversion Flows

We review native lead-form fields, landing pages and nurture handoffs against lead-quality targets and cost per SQL.

Native lead forms lose people field by field. Take this one for the focus, error and abandonment evidence showing which field is costing you a qualified lead.

Pipeline& Attribution

LinkedIn spend is connected with CRM stages, pipeline and revenue to support campaign review. The linkage shows associations and does not prove which campaign produced an opportunity.

Sales already recorded a verdict in the CRM. Matching those stages back to campaign and audience happens here.

Why it matters

High CPMs leave little room for broad targeting

High CPMs make broad targeting wasteful. Account-based targeting, strong creative, and CRM-attributed measurement are what turn LinkedIn into a scalable B2B acquisition channel.

How we work

Target, engage, convert, attribute

We define ideal accounts and personas, then build campaigns for each stage of the buying committee. Pipeline and revenue sit alongside lead volume in the performance review.

Scope and ownership

Lead volume is ours to influence; lead quality is a shared reading with sales

High CPMs mean the account list and the exclusion list matter more than the bid.

We define the target accounts and buying committees first, then build matched audiences, persona angles, and exclusion lists, and organize campaigns by funnel stage with thought-leadership ads, lead magnets, and retargeting sequences assigned to each segment. Zeo builds the lead-gen forms, landing pages, and CRM routing and reviews them for lead quality and follow-up time; qualification and sales follow-up stay with your team, and the CRM remains their system of record. MQL, SQL, pipeline, and revenue attribution feed the next round of targeting and creative, with the attribution limits stated in the same report.

The path from account list to pipeline review

A campaign record that follows targeting, lead capture and later CRM evidence.

  1. ICP and account mapping

    Target accounts and buying committees come first. We then build matched audiences, persona angles and exclusion lists.

  2. Campaign build & creative

    Campaigns are organized by funnel stage, with thought-leadership ads, lead magnets and retargeting sequences assigned to each segment.

  3. Lead capture & nurture

    Lead gen forms, landing pages and CRM routing are reviewed for lead quality and sales follow-up time.

  4. Pipeline reporting & optimization

    Later-stage CRM evidence from MQL, SQL, pipeline and revenue attribution helps us revise targeting and creative. Attribution limits stay visible in the report.

فريق متخصص لكل قناة إعلانية

في Zeo، تدار كل من إعلانات البحث المدفوع، وإعلانات التواصل الاجتماعي، وتحسين معدل التحويل (CRO)، والإعلانات البرمجية تحت إشراف خبير مخصص، لتعرف بدقة من ستعمل معه.

الأدوات التي نستخدمها

منظومة التسويق المدفوع وإدارة الحملات

هيكلة الحملات، وعروض الأسعار، والموجزات، وتتبع المكالمات، وإعداد التقارير؛ كلها تدار عبر منصات دقيقة وموثوقة.

منصات الإعلانات التي ندير حملاتنا عليها

  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • Amazon Ads
  • Pinterest Ads
  • Snapchat Ads
  • X Ads
  • Reddit Ads

استخبارات الكلمات المفتاحية والمنافسين

  • Similarweb

الإبداع الإعلاني وصفحات الهبوط

  • HubSpot
  • Jasper
  • Anyword
  • Unbounce
  • Instapage

القياس ونماذج الإسناد

  • Google Analytics
  • Ruler Analytics
  • Attribution
  • Google Tag Manager

تتبع المكالمات والحماية من الاحتيال في النقرات

  • CallRail
  • WhatConverts

التقارير ولوحات التحكم

  • Supermetrics
  • AgencyAnalytics

استشارة الأداء الرقمي

ضاعف عائد حملاتك الإعلانية مع خبراء الأداء في Zeo

احصل على تدقيق شامل لحساباتك الإعلانية وخطة استثمارية واضحة لزيادة المبيعات وخفض تكلفة الاكتساب.
احجز استشارة الأداء

FAQ

Fit, ABM and pipeline evidence on LinkedIn

What does LinkedIn Ads management include?

It can include strategy, setup and ongoing campaign review for reaching B2B buyers, generating leads and supporting account-based marketing goals.

Is LinkedIn Ads right for my business?

LinkedIn works best for B2B companies with high deal values or long sales cycles where reaching specific accounts, job titles, or seniority levels justifies the premium cost.

How do you measure LinkedIn success?

We track lead quality, MQL-to-SQL rate, pipeline influence, and revenue. LinkedIn is often connected to the CRM and marketing automation platform so campaign activity can be followed through later sales stages. That view helps separate cheap leads from opportunities the sales team can use. Attribution limits and gaps remain visible in the report.

Can you run account-based marketing campaigns on LinkedIn?

Yes. We build matched-account audiences, layer job-function targeting, and create stage-specific creative to support ABM programs from awareness through conversion.

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