الشراء البرمجي الذكي

خدمات الإعلانات البرمجية الموجهة

نستخدم خوارزميات الشراء اللحظي (RTB) للوصول إلى جمهورك المستهدف عبر آلاف المواقع والتطبيقات العالمية الأكثر مصداقية.

بعض من أكثر من 500 علامة تجارية تعاونا معها

علامات تجارية رائدة ومتميزة تعاونا معها عبر مختلف القطاعات.

عرض جميع الشركاء والعملاء

What sits inside the buying route

We document access before managing delivery

We start by writing down the buying route and the controls it gives us. Zeo does not claim proprietary inventory, a DSP seat, CTV access or fraud-free delivery.

Paid media

YouTube & VideoCampaign Management

Video campaigns move from role and format selection through trafficking, pacing and placement review. A human approves optimization changes.

Video work starts by naming the job, whether that is reach, consideration or a specific action. Format choice, trafficking, pacing and placement review follow from it.

DeliveryControls

The delivery register records the inventory route, geography, frequency, exclusions, verification settings, creative requirements and escalation owners.

Those controls become a signed brief here, where the approved buying route, frequency envelope and named approver are checked before activation and again against real delivery.

Programmatic SetupTrafficking

DSP and campaign setup come first. Trafficking and QA evidence are recorded before any placement goes live.

Wiring is where programmatic goes wrong quietly. Naming, ownership, creative specs and staging tags get locked first, then a second trafficker signs the paused build.

Supply Path & FeeTransparency

We list each disclosed vendor and fee in the supply path. If a fee or hop can't be traced, it stays marked as unknown.

Follow this one where the buying route crosses resellers nobody can name. Each hop is checked against ads.txt and sellers.json, and undisclosed fees stay marked unknown.

Brand SafetyVerification Controls

Allow and block policies, verification settings and escalation controls help identify brand-safety and fraud risks that platform defaults may miss.

Suitability settings alone do not say who responds when a placement drifts mid-flight. The thresholds, the daily review and the same-day escalation owner get set here.

Audience & DataActivation

Approved audience segments and data uses go into a register before activation is checked against consent boundaries.

A segment without a recorded source, consent basis and retirement date should not reach the DSP.

Reach & FrequencyOptimization

Campaign goals set the reach and frequency caps. Delivery, placement and downstream evidence stay attached to each adjustment.

Caps set at launch and never revisited are the case for this one, which breaks the average into a distribution and deduplicates reach across placements and devices.

Placement QualityPost-Campaign Audit

Once delivery ends, we reconcile placement quality, viewability, fraud signals, fees and final delivery.

This one runs after the flight, once viewability credits, invalid-traffic adjustments and billing stop moving and the full placement list can be set against the original plan.

Where this work is owned

YouTube AdsPlatform Entry

YouTube formats come with their own audience inputs, suitability controls, placement evidence and measurement limitations.

The plan does not choose YouTube's formats, audience inputs or suitability controls. That platform work is here.

MeasurementHandoff

Delivery and attention diagnostics stay separate from approved business outcomes and attribution decisions owned by Analytics.

Delivery and attention diagnostics stop short of a business outcome. Approved conversion definitions, consented collection and the attribution call behind them belong to the measurement side.

The buyer job

Work with the controls the buying route gives you

The buying route determines which delivery controls we can use. Within that scope, we manage the campaign plan, trafficking, pacing, frequency, placement review and disclosed verification settings. We do not own the inventory or guarantee brand safety.

How we work

Every change keeps its buying-route context

We map the route, check the creative and tracking, then activate the approved exposure plan. After reviewing delivery and placements, a human owner signs off on any spend or targeting change.

Scope and ownership

The buying route decides which controls exist, and we say so before we promise them

We map the access the route actually provides first, then manage only what that access lets us manage.

Campaign role, audience hypothesis, geography, format, and buying route go into one plan with the inventory limits, budget exposure, measurement, and approval owners recorded next to them, then assets, destinations, tracking, dates, bids, budgets, frequency, exclusions, suitability settings, and reporting access are all checked before activation. Zeo watches delivery and escalates placements or spend that move outside the plan; we do not own the inventory and we do not guarantee brand safety, and the disclosed verification settings are named rather than implied. At close, delivery, frequency, placements, and verification signals are reconciled against downstream behaviour, with platform metrics kept separate from evidence of incrementality.

The buying route shapes the work

What we can inspect before launch, and what we need to watch during delivery, depends on the access the route provides.

  1. Map the route and responsibilities

    We put the campaign role, audience hypothesis, geography, format and buying route in one plan. Inventory limits, budget exposure, measurement and approval owners sit there too.

  2. Check the build before activation

    We check assets, destinations, tracking, dates, bids and budgets. Frequency, exclusions, suitability settings and reporting access have to be ready as well.

  3. Watch the first delivery state

    Once the approved scope is live, we check delivery and measurement. The team watches exposure and escalates placements or spend that move outside the plan.

  4. Reconcile the campaign at close

    The final review sets delivery, frequency, placements and verification signals beside downstream behavior. Platform metrics remain separate from evidence of incrementality.

فريق متخصص لكل قناة إعلانية

في Zeo، تدار كل من إعلانات البحث المدفوع، وإعلانات التواصل الاجتماعي، وتحسين معدل التحويل (CRO)، والإعلانات البرمجية تحت إشراف خبير مخصص، لتعرف بدقة من ستعمل معه.

الأدوات التي نستخدمها

منظومة التسويق المدفوع وإدارة الحملات

هيكلة الحملات، وعروض الأسعار، والموجزات، وتتبع المكالمات، وإعداد التقارير؛ كلها تدار عبر منصات دقيقة وموثوقة.

منصات الإعلانات التي ندير حملاتنا عليها

  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • Amazon Ads
  • Pinterest Ads
  • Snapchat Ads
  • X Ads
  • Reddit Ads

استخبارات الكلمات المفتاحية والمنافسين

  • Similarweb
  • Adbeat

القياس ونماذج الإسناد

  • Google Analytics

تتبع المكالمات والحماية من الاحتيال في النقرات

  • TrafficGuard
  • Lunio

الإعلانات الآلية والإعلانات المدمجة

  • The Trade Desk
  • Criteo
  • StackAdapt
  • Taboola
  • Teads
  • AdRoll
  • Revcontent
  • Adobe Advertising

التقارير ولوحات التحكم

  • Looker Studio

استشارة الأداء الرقمي

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FAQ

What programmatic access and controls mean

Does Zeo claim its own DSP seat or inventory access?

We document the buying route, the controls it provides, its commercial dependencies and the evidence we can inspect. Zeo does not claim its own DSP seat or inventory access.

Is YouTube part of Paid Search?

YouTube and video methods sit under Programmatic, Display & Video. Google search remains under Paid Search.

Can you guarantee fraud-free or brand-safe delivery?

No. Suitability settings and exclusions can reduce risk, while placement reviews and verification signals can reveal problems that still get through. None of those controls can guarantee fraud-free or brand-safe delivery.

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