What you can control in programmatic media depends on the buying route and platform. We map that access first, then manage the approved display and video work from trafficking through pacing and placement review.

Some of the 500+ brands we've worked with

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We start by writing down the buying route and the controls it gives us. Zeo does not claim proprietary inventory, a DSP seat, CTV access or fraud-free delivery.

Paid media

YouTube & VideoCampaign Management

Video campaigns move from role and format selection through trafficking, pacing and placement review. A human approves optimization changes.

Video work starts by naming the job, whether that is reach, consideration or a specific action. Format choice, trafficking, pacing and placement review follow from it.

DeliveryControls

The delivery register records the inventory route, geography, frequency, exclusions, verification settings, creative requirements and escalation owners.

Those controls become a signed brief here, where the approved buying route, frequency envelope and named approver are checked before activation and again against real delivery.

Programmatic SetupTrafficking

DSP and campaign setup come first. Trafficking and QA evidence are recorded before any placement goes live.

Wiring is where programmatic goes wrong quietly. Naming, ownership, creative specs and staging tags get locked first, then a second trafficker signs the paused build.

Supply Path & FeeTransparency

We list each disclosed vendor and fee in the supply path. If a fee or hop can't be traced, it stays marked as unknown.

Follow this one where the buying route crosses resellers nobody can name. Each hop is checked against ads.txt and sellers.json, and undisclosed fees stay marked unknown.

Brand SafetyVerification Controls

Allow and block policies, verification settings and escalation controls help identify brand-safety and fraud risks that platform defaults may miss.

Suitability settings alone do not say who responds when a placement drifts mid-flight. The thresholds, the daily review and the same-day escalation owner get set here.

Audience & DataActivation

Approved audience segments and data uses go into a register before activation is checked against consent boundaries.

A segment without a recorded source, consent basis and retirement date should not reach the DSP.

Reach & FrequencyOptimization

Campaign goals set the reach and frequency caps. Delivery, placement and downstream evidence stay attached to each adjustment.

Caps set at launch and never revisited are the case for this one, which breaks the average into a distribution and deduplicates reach across placements and devices.

Placement QualityPost-Campaign Audit

Once delivery ends, we reconcile placement quality, viewability, fraud signals, fees and final delivery.

This one runs after the flight, once viewability credits, invalid-traffic adjustments and billing stop moving and the full placement list can be set against the original plan.

Where this work is owned

YouTube AdsPlatform Entry

YouTube formats come with their own audience inputs, suitability controls, placement evidence and measurement limitations.

The plan does not choose YouTube's formats, audience inputs or suitability controls. That platform work is here.

MeasurementHandoff

Delivery and attention diagnostics stay separate from approved business outcomes and attribution decisions owned by Analytics.

Delivery and attention diagnostics stop short of a business outcome. Approved conversion definitions, consented collection and the attribution call behind them belong to the measurement side.

The buying route determines which delivery controls we can use. Within that scope, we manage the campaign plan, trafficking, pacing, frequency, placement review and disclosed verification settings. We do not own the inventory or guarantee brand safety.

We map the route, check the creative and tracking, then activate the approved exposure plan. After reviewing delivery and placements, a human owner signs off on any spend or targeting change.

We map the access the route actually provides first, then manage only what that access lets us manage.

Campaign role, audience hypothesis, geography, format, and buying route go into one plan with the inventory limits, budget exposure, measurement, and approval owners recorded next to them, then assets, destinations, tracking, dates, bids, budgets, frequency, exclusions, suitability settings, and reporting access are all checked before activation. Zeo watches delivery and escalates placements or spend that move outside the plan; we do not own the inventory and we do not guarantee brand safety, and the disclosed verification settings are named rather than implied. At close, delivery, frequency, placements, and verification signals are reconciled against downstream behaviour, with platform metrics kept separate from evidence of incrementality.

What we can inspect before launch, and what we need to watch during delivery, depends on the access the route provides.

Map the route and responsibilities
We put the campaign role, audience hypothesis, geography, format and buying route in one plan. Inventory limits, budget exposure, measurement and approval owners sit there too.
Check the build before activation
We check assets, destinations, tracking, dates, bids and budgets. Frequency, exclusions, suitability settings and reporting access have to be ready as well.
Watch the first delivery state
Once the approved scope is live, we check delivery and measurement. The team watches exposure and escalates placements or spend that move outside the plan.
Reconcile the campaign at close
The final review sets delivery, frequency, placements and verification signals beside downstream behavior. Platform metrics remain separate from evidence of incrementality.

These clients describe the planning, measurement, and communication they experienced while working with Zeo.

International success stories and the segmentation and diversity of Zeo Agency's clients were the main reasons we chose to work with them in the first place. At our very first meeting, we were convinced by their expertise. They think like us, they work like us, and they behave like us. What sets them apart from other service providers is discipline and communication. After working with them, we saw a significant increase across Foriba's digital channels. Thanks to them, we gained quality traffic and potential customers, which gave us more meetings with good leads and directly affected sales.

Serkan Haşlak - Marketing Director

Before working with Zeo, we had serious problems, especially with planning and measurement. Because we couldn't get complete measurements and reports, we struggled to evaluate our work. Evaluating the data correctly, in line with scientific rules, was the most important thing for us. At Zeo, there is a culture of measurement and evaluation above all else. We are impressed that their approach is entirely data-driven. We are glad that they take ownership of their work, give constant feedback, and stay in a continuous improvement cycle. Together, we have found ways to win more customers while spending less.

Dr. Kadir Kırmızı - General Manager

Before we started working with Zeo, we believed we couldn't get a return on our investment in Google Ads or run performance optimization properly. Once we were confident that campaign performance management was in expert hands, we could devote all of our time to development and integration. Our old campaigns gave way to campaigns that are built faster, localized without any burden on us thanks to Zeo's business partners, constantly optimized, and trackable in real time via dashboards, with conversion tracking that comes through in practical, detailed, and easy-to-read reports. We see Zeo as part of our team, no matter the location.

Serhan Demirel - International Digital Marketing Manager

Upper-funnel spend held to the same revenue test as the search accounts.

Star Akım

Paid Search Revenue: +144%, Paid Social Revenue: +154%

Medicana

Paid Search - Lead: +51.5% Increase / Paid New User: +33,8% Increase

Technogym

Paid Search: Conversion: +117%, Paid Social Conversion: +111%

Paid Search, Paid Social, CRO, and Programmatic each run under a named owner at Zeo. The consultants below are matched to the channel this page is about, so you can see who you'd actually work with.