SEO Services
SEO Migration Services
Some of the 500+ brands we've worked with
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What we protect
Website migration SEO, end to end
Engagements
Pre-Migration& Technical Audit
While the release candidate is still changeable, this is the step that can delay it. Once the new site is live, the same questions become a recovery investigation instead.
Redirect Mapping& URL Mapping
The inventory is only half the job. This is where each retiring URL gets an individual decision and every critical rule is proven to reach a real 200 in one hop.
Launch Support& Real-Time Monitoring
Launch day is the one phase with a clock on it. This is for releases where somebody can actually hold or roll back while the window is open.
Post-Migration& Traffic Recovery
Traffic is down against the baseline you recorded, and the migration is the obvious suspect rather than the proven one. This phase separates the regression from seasonality before shipping fixes.
Why it matters
Many migration losses can be prevented
Platform changes, redesigns, and domain moves break URLs, redirects, and internal links, usually in ways nobody spots for a fortnight. By then the traffic has gone and the cause is buried. A structured migration plan protects the rankings and revenue organic search is already producing, and it costs far less than the recovery work does.
How we work
What we do before, during, and after go-live
We run the pre-migration audit and prepare the redirect and URL mapping plan. We sit with the launch in real time, then compare traffic and rankings against the baseline until the site settles.
Scope and ownership
A baseline recorded before anything moves, and a comparison after it settles
You cannot recover what nobody wrote down, so the inventory comes before the launch date.
We record indexed URLs, backlinks, keyword rankings, and technical dependencies before the migration starts, then prepare a precise URL-to-URL map with the rewrite rules and fallback strategies so authority lands where it was meant to. Zeo is present through launch day watching crawl errors, index coverage, rankings, and traffic in real time; the deploy itself stays with your engineering owner. Afterwards we confirm the redirects resolve, compare performance against the recorded baseline, and keep recovery work running until the numbers hold steady rather than declaring the move finished at go-live.
Our SEO migration process
Inventory the site and set a baseline
Indexed URLs, backlinks, keyword rankings, and technical dependencies, all recorded before anything moves. You cannot recover what nobody wrote down.
Map redirects and architecture
We prepare a precise URL-to-URL map, with the rewrite rules and fallback strategies, so authority ends up where it was meant to go.
Launch-day monitoring
We watch crawl errors, index coverage, rankings, and traffic in real time so issues can be addressed as they surface.
Validate and recover after launch
We confirm the redirects resolve, compare performance against the traffic and ranking baselines, and keep running recovery work until it holds steady.
From our clients
What clients say about working with Zeo
Clients describing what the working relationship is like in practice.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.
Kaan Deniz, Founder
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager
When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.
Murat Özkan, Head of E-commerce at GrandVision Turkey
With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
Ceyhun Burak Akgül, Co-Founder & Co-CEO
Migration work
Case Studies
Sites that changed platform or structure and kept their rankings through it. The redirect and indexing detail is in each write-up.
The specialists behind this SEO work
Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.
Samet Özsüleyman
SEO Manager
Sinem Bakır Yavaş
Senior SEO Executive
Sena Önder
Senior SEO Executive
Bensu Tınastepe
Senior SEO Analyst
Ali Özgün Öz
SEO Executive
Ruhan Tiryaki
Senior SEO Analyst
Aybüke Göktuna
Senior SEO Analyst
Yağmur Bayram
Sr. SEO Analyst
Emir Kağan Kahveci
SEO Analyst
Burak Pehlivan
Co-founder & CEO
Ozan Ketenci
VP of Consulting & Strategy
Can Mutioğlu
Senior SEO Executive
Didem Himmetli
Marketing Executive
Deniz İmre Temiztürk
Content Specialist
Ataberk Yüzat
SEO Executive
Content we've produced on this topic
Tools we use
The SEO stack behind the work
Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.
SEO platforms & research suites
- AhrefsBefore the move, we pull referring domains and link value for every URL on the old site, not just the pages with the most traffic. That ranking decides which redirects get manually verified and which can go through the bulk mapping, since a link-heavy page breaking costs more.
- SemrushWe capture keyword positions for the full ranking set before the site moves, page by page, not just at the domain level. That baseline is what every post-launch report gets compared against, so a drop shows up against the specific URL and query it happened on.
Technical SEO, crawling & site speed
- Screaming FrogWe crawl the old site before anything moves, capturing every indexed URL, its status code, and its place in the architecture. That inventory becomes the source list the redirect map is built from, so nothing gets left behind when the new site goes live.
- SitebulbOnce the new site is live, we run a fresh crawl here and check every mapped URL for a clean single-hop redirect rather than a chain or a loop. Any URL that resolves wrong goes straight back to the mapping sheet before it has a chance to cost rankings.
- LumarOn migrations too large for a desktop crawler to finish overnight, we run the crawl here and leave it scheduled to repeat through the cutover window. That repeat schedule is how a regression gets caught within days of launch, before it compounds into a bigger recovery job.
- BotifyAfter launch we pair the crawl with the site's raw log files to see what Googlebot is actually requesting, rather than assuming it found the new URLs. If it is still hammering old paths that should be redirecting through, that log is where we catch it first.
- OncrawlWe cross-reference the post-launch crawl against traffic and log data to find pages that were pulling visits before the move but slipped through the URL map. Those orphans go on the recovery sprint list instead of waiting to surface in the next scheduled report.
- JetOctopusAfter launch we run the log analysis here to see whether crawlers are actually reaching the new URLs through the redirects, or still stuck requesting the old paths. On sites that do not need Botify's full setup, this is usually enough to confirm the redirects are working end to end.
Keyword research & rank tracking
- AccuRankerWe track rankings here daily rather than weekly for the weeks around cutover, since that is the window where a mapping mistake actually shows up. Catching a drop within days instead of at the next scheduled check is the difference between a quick fix and a recovery sprint.
Link building & outreach
- MajesticWe check Trust Flow against Citation Flow on the old site's top URLs before the move, since a page can look link-rich and still be carrying mostly low-quality volume. That distinction is what decides which redirects get the careful, manually checked treatment.
Search engine & CMS essentials
- Google Search ConsoleOn launch day we watch the Coverage report to see whether the new URLs get indexed and the old ones cleanly drop out, rather than both sitting in the index at once. If a redirect is not resolving the way we mapped it, this is usually where it shows up first.
- Google AnalyticsWe record organic traffic at the individual URL level before the move, since a domain-level number hides which specific pages actually recovered. That same view after launch is the scoreboard the recovery sprints get measured against, page by page, until it holds steady.
Next step
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