Guides

Generative AI20 Jan 2026

SEO vs GEO: A Comprehensive Comparison Guide

Learn how SEO and GEO differ across strategy, measurement, technology, and content, including findings from GEO-Bench on AI visibility.

Can MutioğluinGenerative AI

Data Analysis08 Jan 2024

How to Check Your Google Analytics 4 Property

Learn how to check your Google Analytics 4 property with this detailed guide.

Ferit Berkay KelecekinData Analysis

Search Engine Optimization13 Jun 2023

What Should Be Checked at the First Phase of SEO Projects?

Zeo's SEO operations team works across several groups. Our "Volunteer Team" created this guide to share what we check first when an SEO project begins.

Zeynep TaşaninSearch Engine Optimization

Search Engine Optimization23 Jan 2023

Shopify SEO Guide: Mastering SEO for Your E-Commerce Store

Learn how to optimize your Shopify store for search engines with this comprehensive Shopify SEO guide, covering everything from on-page to local SEO.

Mehmet AktuğinSearch Engine Optimization

Technical SEO30 Jun 2022

What is 404 URL Mapper Lite Tool? How to Use

Find redirect candidates for 404 URLs with the free 404 URL Mapper Lite from Zeo, without matching each page manually.

Can MutioğluinTechnical SEO

Content Optimization17 Jun 2022

How to use Content Brief Generator?

Build a content brief around relevant keywords and the competing pages that rank for them in Zeo's free Content Brief Generator.

Can MutioğluinContent Optimization

Javascript SEO18 May 2022

How to use HTTP Version Control?

Review status codes across a page's protocol and www variants in the free HTTP Version Control tool from Zeo.

Can MutioğluinJavascript SEO

Technical SEO17 May 2022

How to use Cannibalization Checker?

Zeo's free Cannibalization Checker shows when more than one landing page ranks for the same keyword.

Can MutioğluinTechnical SEO

Javascript SEO17 May 2022

How to use Carbon URL Mapper?

Map outdated, thin, or 404 URLs to suitable redirect targets in three steps with Carbon URL Mapper, a free tool from Zeo.

Can MutioğluinJavascript SEO

Technical SEO17 May 2022

How to use SEO Chrome Extensions?

Learn how to use Zeo's free SEO Chrome extensions.

Can MutioğluinTechnical SEO

Technical SEO17 May 2022

How to use Sitemap Scraper?

Sitemap Scraper from Zeo is free and checks the status codes of URLs in an XML sitemap without running a crawler.

Can MutioğluinTechnical SEO

Technical SEO17 May 2022

How to use Title and H1 Analyzer?

Zeo's free Title and H1 Analyzer compares the tags used by pages ranking for a target keyword.

Can MutioğluinTechnical SEO

Technical SEO17 May 2022

How to use Sitemap Finder?

Use Zeo's free Sitemap Finder spreadsheet to locate a site's XML sitemaps from its robots.txt file.

Can MutioğluinTechnical SEO

Technical SEO16 May 2022

How to use Status Code Checker?

Run a batch of URLs through Zeo's free Status Code Checker spreadsheet instead of opening them one by one.

Can MutioğluinTechnical SEO

Search Engine Optimization17 Mar 2022

Semrush: The Ultimate Guide with Tutorial

Semrush is a prominent digital marketing tool for regularly monitoring the performance metrics of websites and their competitors, particularly for SEO and PPC.