SEO Services
SaaS SEO Services
Some of the 500+ brands we've worked with
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Canonical methods
Connect SaaS search demand to the buying journey
Where this work is owned
Search Content &On-Page SEO
Buyer interviews give you the question. One page then has to own it, so your problem-awareness content and your product page stop competing for the same trial.
Comparison& Alternative Keywords
Comparison and alternative queries sit closest to the signup, and they're the ones that go stale fastest. Somebody has to own competitor facts after the page ships.
Technical Crawl &Index Control
Documentation and product surfaces generate far more URLs than the marketing site. Come here when crawl budget is going to app routes and changelog pages instead of the pages that convert.
Authority& Link Building
SaaS teams usually have product data and engineers worth quoting. Pick this once that expertise is shaped into something a practitioner would cite without being asked.
Why it matters
Search shapes the SaaS shortlist before sales joins
B2B buyers search for problems, solutions, comparisons, and alternatives long before they talk to sales. SaaS SEO captures that demand and feeds it into demos, trials, and self-serve signups.
How we work
Map the journey from research to trial or demo
We map the full customer journey and build content for each stage. We also optimize product and comparison pages, measuring success by qualified signups and pipeline influenced by organic search.
Scope and ownership
Content, product surfaces, and measurement pointed at one signup path
We map the searches a buyer runs long before sales is involved, and what each of them is allowed to be worth.
We interview your customers and map the queries they run during problem awareness, solution comparison, and product evaluation, then order content types and landing pages by signup potential, balancing educational material against high-intent comparison and product pages. Zeo improves crawlability, speed, and structured data across the marketing site, documentation, and product surfaces; your product and engineering owners keep the release process and the in-product experience. Organic traffic, trial signups, qualified leads, and influenced revenue are tracked together so the topics that convert can be separated from the ones that only rank.
From first search to signed-up customer
Buyer and keyword research
We interview your customers and map the searches they run during problem awareness, solution comparison, and product evaluation.
Plan content and pages
Content types and landing pages ordered by signup potential, with educational material balanced against high-intent comparison and product pages.
Optimize technical and product surfaces
We improve crawlability and speed across the marketing site, documentation, and product pages. We also add the structured data needed to earn rich results.
Measure and refine growth loops
Organic traffic, trial signups, qualified leads, and SEO-influenced revenue, tracked so we can double down on the topics and pages that convert.
From our clients
What clients say about working with Zeo
Clients describing what the working relationship is like in practice.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.
Kaan Deniz, Founder
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager
When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.
Murat Özkan, Head of E-commerce at GrandVision Turkey
With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
Ceyhun Burak Akgül, Co-Founder & Co-CEO
B2B and SaaS work
Case Studies
Long sales cycles and technical buyers, where the reader is evaluating rather than shopping.
The specialists behind this SEO work
Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.
Hande Parmaksız
SEO Manager
Samet Özsüleyman
SEO Manager
Sinem Bakır Yavaş
Senior SEO Executive
Sena Önder
Senior SEO Executive
Bensu Tınastepe
Senior SEO Analyst
Gülşah Şahin Özkan
Senior SEO Analyst
Ali Özgün Öz
SEO Executive
Ruhan Tiryaki
Senior SEO Analyst
Aybüke Göktuna
Senior SEO Analyst
Yağmur Bayram
Sr. SEO Analyst
Emir Kağan Kahveci
SEO Analyst
Ozan Ketenci
VP of Consulting & Strategy
Can Mutioğlu
Senior SEO Executive
Deniz İmre Temiztürk
Content Specialist
Ataberk Yüzat
SEO Executive
Tools we use
The SEO stack behind the work
Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.
SEO platforms & research suites
- AhrefsWe pull the full versus and alternatives keyword set in Ahrefs and check which competing tools already rank for each query. That tells us which comparison pages are realistic to win now and which need more product authority first.
- SemrushWe track the buyer-journey keyword set in Semrush tagged by stage, problem-aware, comparison, product-named, rather than as one undifferentiated list. That segmentation shows whether a coverage gap is actually near the trial or demo stage or just noise at the top of the funnel.
Technical SEO, crawling & site speed
- Screaming FrogWe crawl the marketing site, the documentation, and the public product pages together in one pass, since a SaaS site usually treats them as separate systems that were never checked against each other. That is how we catch a trial or signup page that is technically live but orphaned from internal links.
Keyword research & rank tracking
- AccuRankerWe put the keywords closest to a trial or demo, not the whole tracked list, on AccuRanker's daily refresh instead of a weekly pull. Comparison SERPs move fast, and a same-day swing on one of those terms is worth catching before the weekly report would.
Content optimization & AI writing
- Surfer SEOComparison and product pages carry a specific structural expectation, a criteria table, a scannable feature breakdown, that a generic long-form template does not satisfy, so we score those pages in Surfer against whatever the same query already ranks for rather than a word-count target. Getting that structure right is often what decides whether a buyer trusts the comparison enough to keep reading past the first screen.
- ClearscopeFor the problem-aware and educational pages at the top of the journey, we build the term brief in Clearscope before a writer starts, not after a draft underperforms. That depth is what carries a reader from a first search through to the product pages later in the journey.
- FraseFor the harder comparison and evaluation pages, we pull the People Also Ask and top-ranking headers in Frase before writing the brief. Buyers at that stage ask very specific fit and limitation questions, and the brief has to answer the actual question, not a generic one.
- MarketMuseWe run the existing blog, docs, and product pages through MarketMuse's content inventory rather than reviewing them page by page. That surfaces which pieces closest to a trial or demo intent are thin or out of date, so updates get prioritized over new pages.
Enterprise SEO & market intelligence
- SimilarwebWe check the channel mix behind competing tools' comparison and alternative pages in Similarweb, not just their organic share. That shows whether a coverage gap is a content problem or whether they are winning that demand through paid or review sites instead.
- SpyFuWe run Kombat against the two or three tools your buyers actually compare you to, not a broad competitor list. The keywords none of the three currently own are the ones we flag first, since nobody has claimed that territory yet.
Search engine & CMS essentials
- Google Search ConsoleWe pull the actual queries and landing pages from Search Console and sort them against the buyer journey we mapped in interviews. That grounds the map in what people really search rather than what we assumed they would ask.
- Google AnalyticsWe set up Analytics to track trial signups and demo requests as goal completions on the specific organic landing page that earned them, not just sitewide totals. That is what tells us whether a page is actually feeding pipeline, since rankings alone do not show it.
Next step
Tell us what you are trying to rank
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