56% Increase in Organic Sessions and 36% Increase in SEO Visibility!

Wall Street English was founded in Turkey in 2001 and now has 14 branches across 9 provinces. WSE Turkey serves around 7,000 students and has worked with more than 3,000 companies as a solution partner. Its sole mission is to open new doors for people and help them achieve their dreams by teaching English, the global language. To date, more than 85,000 students have successfully completed WSE programs.

Wall Street English is the only language school in Turkey to hold the ISO 9001:2015 certificate for the application and quality of its education program. Research by the ESOL Department of Cambridge University has also shown that its curriculum and teaching levels align with the CEFR (Common European Framework of Reference for Languages).

Challenges:

Early in the project, we found technical errors on the website as well as a need for a new design and structure covering migration redirects and the URL structure. The branch pages lacked SEO-friendly content and local SEO support. Beyond creating blog content, the content strategy also needed improvement across other page types.

Purpose:

Our primary goal was to increase organic traffic to the branch pages in particular. After fixing the technical errors, we improved the technical setup and content of each branch page and developed local SEO recommendations. In April 2021, the site reached its highest-ever SEO visibility score. For other page types, we aim to increase organic traffic through content optimization. Although the site ranks first for many target keywords, we continue making improvements to raise its position for others.