Chasing Every Little Click
MediaMarkt Turkey is part of the MediaMarkt Saturn Retail Group, Europe's largest electronics retail chain, and its parent company, CECONOMY. Guided by a commitment to customer satisfaction before and after each sale, MediaMarkt continues to grow in the Turkish market. It entered the market in 2007 and launched mediamarkt.com.tr in 2013.
Challenges:
Because many decisions were made at headquarters in Germany, processes could slow down. To focus MediaMarkt's SEO resources effectively, we prioritized high-impact actions. Alongside occasional redirect issues, duplicate categories and noindex directives presented significant challenges. Mobile-First Indexing (MFI) and mobile compatibility also required attention.
Purpose:
We carried out extensive work to grow organic traffic for MediaMarkt Turkey's website (www.mediamarkt.com.tr) across consumer electronics categories. Across every competing category, our goal was to secure leading organic traffic positions. By addressing content issues on the website, where software support came from German headquarters, we accelerated SEO progress.
We captured target traffic by planning each sale _(_Black Friday, etc.). well in advance. Integrating FAQ schema helped us outperform competitors in key queries, boosting both rankings and pixel rank. We also used internal links effectively and collaborated with the brand to establish clear strategies for duplicate category and brand pages. On the content side, we updated pages that offered limited value.
Beyond technical and on-page SEO, we regularly monitored off-page link quality and built action plans to address page cannibalization.
Working closely with the client, we achieved strong results in the highly competitive Turkish consumer electronics market.
Results:
- Number of Organic Sessions (YoY): 60+%
- Number of Organic Users (YoY): 49+%
- Organic Conversion Rate (YoY): 111+%
- Number of New Visitors (YoY): 47+%
- SEO Visibility (YoY): 58+%
- Number of Google Search Console Clicks: 43+%
- Number of Top 3-Ranking Keywords: 70%+
* Comparison between data of the periods between 1 January and 31 December 2019 and 1 January and 31 December 2020. The compared Search Console data belong to the first and second half of 2020, respectively. The top 3 keyword data from the period between 1 January 2019 and 31 December 2020.
