SEO Services

SEO Audit Services

We find the technical, content, and authority issues holding back organic performance, then turn them into a clear action plan in priority order.

Some of the 500+ brands we've worked with

See all references
  • Hyundai
  • Yemeksepeti
  • İstikbal
  • Sompo Sigorta
  • eOfis
  • Gedik Yatırım
  • Altınbaş

What we audit

A full-funnel SEO audit

A practical view of what is helping, what is hurting, and what to fix first

Engagements

A Zeo analyst organizes a large pile of crawl alerts into root-cause groups on an evidence board, then moves a short priority stack to engineering.

Technical& Crawl Audit

We crawl the site the way a search engine would, and report the indexation, rendering, speed, architecture, and Core Web Vitals problems capping visibility.

This is the lane for a crawler export nobody can read. Thousands of warnings get tested on live URLs until what's left is a template defect with an owner.

Two Zeo figures sorting a tall stack of webpage cards into trays marked keep, merge, refresh, and retire.

Content& Keyword Audit

Topical coverage, keyword targeting, content quality, and cannibalization, read to show which pages need work, which need merging, and which need writing.

Pick the content side when the page inventory grew faster than anyone's memory of why, and the roadmap needs a keep, merge, or retire call on every URL.

Two Zeo figures inspect an oversized chain of links individually and place the broken and suspicious links in a separate pile.

Backlink& Authority Audit

Your link profile against your competitors', to surface the strengths, the toxic links, and the authority gaps holding rankings down.

Backlink intelligence is one of the evidence sources this audit pulls, and the one where three tools disagree. Reconciling them comes before anybody writes a disavow file.

A Zeo analyst compares two oversized search result scrolls and circles the meaningful gap between them.

Competitor& SERP Audit

We read the pages beating you for your most valuable keywords, and report the content, links, and SERP features that come with them.

Scoring findings by business impact needs a read on why the current results win. Open this lane when a competitor holds a priority search and rank position won't explain it.

Why it matters

You can't fix what you can't see

A small number of issues can hold back an otherwise sound site. Cannibalization, crawl waste, thin content, and harmful links often go unnoticed until the evidence is brought together. An SEO audit replaces guesswork with a ranked list of fixes and their expected impact.

How we work

Evidence first, then a roadmap your team can use

We combine crawl data, Search Console, analytics, backlink intelligence, and competitor analysis into a single prioritized roadmap scored by traffic impact and implementation effort.

Scope and ownership

A ranked list of fixes, each one traceable to the evidence that found it

The audit ends with owners, timelines, and expected outcomes rather than a list of observations.

We pull crawl data, Search Console, analytics, backlink intelligence, and competitor SERPs into one honest picture of organic health, then score every finding on business impact against implementation effort so the consequential problems are dealt with before the checklist items nobody would notice. Zeo delivers the prioritized roadmap with owners, timelines, and expected outcomes; your team executes it, and we stay available for the technical questions that surface along the way. We re-audit the shipped changes afterwards, because a deployed fix and a solved problem are not the same thing.

What an audit actually involves

Diagnosis first, then a plan your team can execute

  1. Collect the evidence

    Crawlers, Search Console, analytics, backlink tools, and competitor SERPs, pulled together into one honest picture of where organic health stands.

  2. Identify and score findings

    We score every finding on business impact against effort, so the important problems get dealt with before the checklist items nobody will notice.

  3. Prioritized roadmap delivery

    You receive a working action plan with owners, timelines, and expected outcomes, ready for your team to execute.

  4. Support implementation and recheck

    We stay with your team through the roadmap, answer the technical questions as they come up, and audit the changes afterwards to confirm they landed properly.
    Get an SEO Audit Scope

From our clients

What clients say about working with Zeo

Clients describing what the working relationship is like in practice.

Didem Namver
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We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.

Didem Namver, Sr. Head of Digital

Yiğit Ertem
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As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.

Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager

Emre Baykal
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We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!

Emre Baykal, Director of Digital Marketing

Kaan Deniz
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Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.

Kaan Deniz, Founder

Zeynep Yaşar
Armağan

We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.

Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager

Murat Özkan

When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.

Murat Özkan, Head of E-commerce at GrandVision Turkey

Ceyhun Burak Akgül

With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.

Ceyhun Burak Akgül, Co-Founder & Co-CEO

Audit-led work

Case Studies

Engagements that opened with a full audit and a prioritised fix list, then worked down it.

MediaMarkt

SEO Visibility (YoY): 58+%, Number of Top 3-Ranking Keywords: 70+%

Elastron

69% Increase in Organic Sessions and 490% Increase in SEO Visibility!

Millenicom

97% Increase in Organic Traffic Leads to New Customers!

The specialists behind this SEO work

Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.

Content we've produced on this topic

Articleby Samet ÖzsüleymanHow to Perform a Technical SEO Audit with Google Chrome (20 Tips)Videoby Yiğit KonurSEO için Log Analizini Kullanmak - Yiğit Konur

Tools we use

The SEO stack behind the work

Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.

SEO platforms & research suites

  • SemrushWe pull your current ranking positions and organic visibility trend, then run a keyword gap against the competitors already outranking you on your priority terms. That gap list feeds the content and keyword audit, showing which pages need new content, which need a rewrite, and which are cannibalizing each other.
  • AhrefsWe compare referring-domain counts and anchor-text distribution against the competitors already outranking you, then separate the links that look purchased from the ones that look earned. Toxic links go on the cleanup list, and the remaining gap becomes the audit's authority-building recommendation.
  • MozWe run Moz's Domain Authority and spam score alongside the Ahrefs pull, since the two indexes disagree often enough that a link only both tools rate highly is worth trusting. A rising spam score on a specific referring domain is what moves a link from the watch list to the cleanup list.
  • SitecheckerOnce the roadmap fixes ship, we set up Sitechecker to monitor the exact issues we flagged instead of re-crawling by hand. That is what turns the recheck into evidence you can see, rather than a rerun of the whole audit.

Technical SEO, crawling & site speed

  • Screaming FrogWe crawl the full site the way a search bot would, pulling status codes, redirect chains, duplicate titles, and orphaned pages into one dataset. That crawl is the backbone of the technical audit, and it is how we find the indexation and architecture problems actually capping visibility.
  • SitebulbWe run a second, independently configured crawl in Sitebulb and diff it against the Screaming Frog pull, since the two render JavaScript and follow redirects differently and a finding that only shows up in one is often a false positive. Its link-graph view is also how we show you which sections are starved of internal links.
  • PageSpeed InsightsWe run PageSpeed Insights against each key template, not just the homepage, to pull both the lab score and the real-user field data. The gap between the two tells us whether a speed problem is hurting actual visitors or only showing up in a synthetic test.
  • SeobilityWe run Seobility's on-page checks across every template type to catch meta tag, heading structure, and thin-content issues a crawler alone would not flag. Grouping the findings by template means one fix in the CMS covers every page that shares it, instead of a page-by-page list.

Link building & outreach

  • MajesticWe check Trust Flow against Citation Flow on your top referring domains, since a profile heavy on citation but light on trust usually means directories and low-quality links inflating the raw count. That ratio tells us how much of the domain's authority is actually defensible.

Enterprise SEO & market intelligence

  • SimilarwebWe check the full traffic channel mix, not just organic, for the competitors named in the competitor audit. That tells us whether a visibility gap is really an organic problem or whether they are simply winning the same demand through paid and direct instead.

Search engine & CMS essentials

  • Google Search ConsoleWe pull actual impressions, clicks, and average position by query and page, along with the indexation and coverage reports, straight from Search Console. That real data is what we check every crawler estimate and keyword tool projection against, and it is usually where we first spot pages ranking for the wrong query.
  • Google AnalyticsWe check organic landing-page traffic, engagement, and conversion trends page by page rather than at the site level. That is how a technically minor issue on a high-converting page gets ranked above a bigger issue on a page nobody was going to buy from anyway.

Next step

Request an in-depth SEO audit for your site

Send your domain and primary market. We will audit your architecture, content depth, and backlink profile to uncover high-impact growth opportunities.
Brief us

FAQ

SEO audit questions