Reach a partner audience while protecting the original page in search.

Allowing a partner to republish your work can extend its reach, but poor canonical handling may put the original page at risk. Content Syndication vets the partner, sets clear terms, and verifies the live canonical or attribution setup.

You walk away with a vetted partner, written terms, and a verified live canonical or attribution setup, plus a date to check that it still resolves correctly.

Plan a syndication deal

Some of the 500+ brands we've worked with

See all references

We agree the rights, edits, attribution, and canonical handling before republication, then verify the setup on the live partner page.

Decide whether the partner is worth the risk
We look at the publication's audience, standards, and technical setup before agreeing to anything. A low-quality partner isn't worth the exposure risk.
A go/no-go call on the partner, with reasoning.
AI assist
Agents can review a prospective partner's archive, republication history, and how they have handled canonicals for others. Whether the audience is worth the risk to your original page is a judgment call.
Human gate
A strategist makes the go/no-go call on the partner before terms get discussed.
Agree the terms in writing
Canonical tag, attribution, allowed edits, and how long the arrangement runs all get settled before republication. Negotiating any of it after a problem shows up is far harder.
A written syndication agreement covering rights and canonical handling.
AI assist
Agents can draft terms from the approved template and flag the clauses that have caused problems before. What the partner will actually sign is negotiated by people.
Human gate
Both sides sign the written agreement before anything republishes.
Prepare the partner's version
We adapt formatting or length where the partner genuinely requires it, without changing the underlying claims.
A partner-ready version with any changes flagged for review.
AI assist
Agents can prepare the partner-ready version, keeping the claims intact and adjusting only what the partner's format requires. An editor confirms the adapted version still matches the approved original.
Human gate
The content owner reviews any flagged changes before the partner version goes live.
Test the live canonical
Once the partner page is live, we check whether the canonical tag or attribution resolves as agreed.
A verified canonical or attribution check, with a screenshot or crawl record.
AI assist
Agents can request the live partner page and report where the canonical resolves and whether the attribution link is present. Someone still opens the page, because a canonical can be correct in the source and absent in the rendered output.
Human gate
An SEO lead checks the live page by hand. The agreement's wording is never taken as proof.
Set a review date
Syndication deals drift as partners redesign and links break, so we set a date to check the arrangement is still working as agreed.
A review date and what to check on it.
AI assist
Agents can schedule the re-check and re-request the page on the review date. Redesigns and quiet edits are then read by an SEO lead against the agreement.
Human gate
The content owner confirms the review date and what triggers an earlier check.

Somebody has to open the partner's page and look

A model can shorten the first research pass by reviewing a prospective partner's archive and drafting possible terms. The agreement still isn't evidence that the live setup works. After publication, an SEO lead opens the partner page, checks where the canonical resolves, and compares the copy with the approved version. We repeat that check on the review date because redesigns, broken links, and quiet edits can change the arrangement later.

The written agreement and live verification protect the original page as much as the partner-ready copy extends its reach.

The written syndication agreement
Rights, canonical handling, attribution, and edit terms, agreed before anything republishes.
The partner-ready version
The version published on the partner's site, with any adaptations flagged.
A canonical verification record
Proof the canonical tag or attribution resolves correctly on the live page.

We call it done when: the partner is verified, the canonical or attribution resolves correctly on the live page, and there's a date set to check it again.

This method supports a genuine partner relationship with agreed terms. It is not mass republication intended to inflate backlink counts.

A good fit when

A specific publisher reaches a relevant audience you cannot reach directly, but the original page still needs protection from a competing copy.
Rights, attribution, canonical handling, and allowed edits can be settled before republication, because fixing them after a problem leaves the original exposed.
You have a verified asset worth republishing, while its source version stays fixed as the partner adapts the agreed format.

Better handled as other work when

The goal is to place the content on any site that will take it, so publisher quality and the original page's search risk are being ignored.
Nobody has checked where the partner's live canonical or attribution resolves, so the written agreement would be mistaken for technical proof.
The partner may change the copy without your content owner reviewing it, so the approved source and the live version are free to drift.
The actual goal is journalist coverage, paid placement, or owned-channel coordination, so another method needs to handle the work beyond partner republication.

Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.

Similarweb
checks a prospective partner's real audience before we agree to anything
Screaming Frog
confirms the live canonical tag actually points back to our original
Google Search Console
shows which version Google actually chose as canonical, tag aside