Performance Marketing
Amazon Advertising

Some of the 500+ brands we've worked with
See all referencesSponsored campaign mix
Amazon Ads tied to catalogue and margin signals
Where this work is owned


SponsoredProducts
Marketplace keyword and product targeting hits the same problem as search, one term owned by several campaigns. Query ownership and tiered negatives get worked out there.


SponsoredBrands
Headline and store-led messages in a competitive category need a stated hypothesis, a policy check, enough sample to read, and a result written down for next time.


SponsoredDisplay
Sponsored Display reaches audiences off Amazon, so each segment's source, consent basis and expiry get registered.


Listing& Catalog Optimization
Listing quality already governs how far marketplace spend goes. The equivalent discipline for a Google product feed, including attribute errors, price parity and approval timing, lives here.
Why it matters
Amazon performance depends on more than bids
Winning on Amazon means balancing paid ACOS with organic rank, inventory health, and conversion rate. Weak listings make paid traffic less efficient, while limited promotion can slow a strong listing. We manage both sides together.
How we work
Audit, structure, optimize, protect
We audit your catalog, build campaign architecture around margin and rank goals, optimize bids and keywords weekly, and protect profitability with strict ACOS and TACOS guardrails.
Scope and ownership
We manage the ad account; the listing and the inventory stay yours
Paid and organic are read together, because a weak listing makes paid traffic more expensive rather than less.
Listings, reviews, pricing, inventory, and competitor ad share set the baseline, then Sponsored Products, Brands, and Display get separate roles for defense, conquest, discovery, and retargeting before anything launches. Zeo reviews bids and search terms weekly, adds negatives, and moves budget against ACOS and sales-velocity evidence inside the guardrails we agree up front; pricing, stock, and listing copy remain your decisions, and we feed campaign evidence back into them rather than making them. Reporting keeps ACOS, TACOS, organic rank, and margin next to each other so an efficiency gain paid for elsewhere is visible.
The catalogue and campaign review loop
Catalog & competitive audit
Listings, reviews, pricing and inventory provide the baseline. Competitor ad share helps show where the account needs closer inspection.
Campaign architecture & launch
Sponsored Products, Brands and Display receive separate roles for defense, conquest, discovery and retargeting before launch.
Bid & keyword optimization
Each week, we review bids and search terms, add negatives where needed and adjust budgets against ACOS and sales-velocity evidence.
Listing & rank alignment
Campaign performance is compared with listing content, images and keyword strategy to guide the next paid or organic test.
What our clients
Say about the work
These clients describe the planning, measurement, and communication they experienced while working with Zeo.
Marketplace work
Case Studies
Retail accounts where the product feed and the ad account had to agree.
People who own a single channel
Paid Search, Paid Social, CRO, and Programmatic each run under a named owner at Zeo. The consultants below are matched to the channel this page is about, so you can see who you'd actually work with.

Elif Naz Akan Karakoç
Senior SEO Executive

Ozan Ketenci
VP of Consulting & Strategy

Serap Yurtvermez
Performance Marketing Team Lead

Abdullah Tanıdır
Performance Marketing Team Lead

İlker Emir
Senior Performance Marketing Executive

Onur Durdağı
Performance Marketing Executive

İpek Ezer
Performance Marketing Executive
Content we've produced on this topic
Tools we use
The paid media stack behind the work
Campaign structure, bidding, feeds, call tracking and reporting each live in their own tool. These are the ones our team runs accounts in.
Advertising platforms we buy on
Google Ads
Microsoft Advertising
Meta Ads
TikTok Ads
LinkedIn Ads
Amazon Ads
Pinterest Ads
Snapchat Ads
X Ads
Reddit Ads
Shopping feeds and Amazon ads
- Helium 10The catalog and competitive audit this page opens with runs through Helium 10: Black Box for product viability, Cerebro for reverse-engineering a competitor's keyword rankings, and Magnet for building out this listing's own keyword set. This is the research layer specifically, feeding the campaign architecture and bid work that follow rather than running the live campaigns itself.
- Jungle ScoutBefore campaign architecture gets decided, we check category standing in Jungle Scout, which the vendor positions around benchmarking performance against competitors and protecting buy-box share from unauthorized resellers. This is a market-position read, distinct from Helium 10's keyword-and-listing research, and it feeds the margin-protection and market-share goals this page's own hero names.
- PerpetuaCampaign build and launch runs on Perpetua's goal-based automation, where the vendor's own framing is input a strategic objective and let the ad engine execute tactically rather than hand-build each campaign. This is the execution layer for the exact three ad types this page's hero names, Sponsored Products, Brands, and Display, once Helium 10 and Jungle Scout have supplied the research it launches against.
- TeikametricsThe bid and keyword optimization this page's third process step names runs through Teikametrics, whose Artificial Retail Intelligence platform is built specifically around multi-marketplace growth and full-funnel advertising fed by AMC audience data. It works alongside Perpetua's campaign automation rather than replacing it, covering the ongoing bid-tuning layer once campaigns are already live.
- QuartileWhen a listing sells across more than one retail surface, Quartile's own positioning as covering Amazon Sponsored Ads and Amazon DSP in one platform is what keeps the ad-performance read consistent across those surfaces instead of stitching together separate exports. It runs alongside Teikametrics rather than instead of it, closer to the reporting and cross-channel-comparison layer than the bid-execution one.
- FeedonomicsListing and catalog optimization, this page's own fourth process step, starts in Feedonomics, which the vendor describes as transforming product data into optimized listings across thousands of destinations from one connection. This is upstream of the campaign work above it: a listing that doesn't meet Amazon's data requirements undercuts even a well-built Perpetua campaign, so the feed gets fixed before the ad account does.
- ChannableWhere a client wants direct control over feed rules rather than a fully managed service, Channable's self-driven data feed platform covers the same catalog-to-listing transformation Feedonomics performs on a managed basis. The two are alternate routes to the same listing-quality outcome this page's hero names, not a redundant pairing.
- DataFeedWatchFor catalog audit work that needs attribute-by-attribute verification, DataFeedWatch maps and transforms each field against the channel's declared data specification, the same product a sibling paid-search page uses for Shopping and Performance Max feeds, applied here to the Amazon-specific attribute set. Its job stays confined to feed accuracy, separate from the bid and campaign work Perpetua and Teikametrics run above it.
- GoDataFeedWhere a catalog needs a fast compliance check against Amazon's template rather than a full managed rebuild, GoDataFeed's prebuilt channel templates and compliance scan cover that narrower need. This sits as a lighter alternative to Feedonomics's full-service model, useful when the catalog problem is a handful of missing fields rather than a structural feed rebuild.
- ProductsupFor a catalog large enough to need enterprise-grade syndication, Productsup's feed management and syndication platform covers the same source-to-destination transformation as the other feed tools here, built for the scale of managing product content across advertising, marketplace, and retailer channels simultaneously. It is the largest-scale option among this page's feed tools, chosen when catalog size itself is the constraint.
Next step
Scale your paid media with measurable efficiency


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