An AI answer may mention your brand, but it can just as easily cite a competitor while missing evidence you've already published. We first record what appears. Then we work on the conditions you control and measure the result over time.

GEO lifecycle connecting discovery, implementation, and ongoing operation

Some of the 500+ brands we've worked with

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The tag on each card shows when that work enters an engagement. Pick the one closest to your current gap.

GEO Strategy & AI Search Audit service artwork

DiscoverGEO Strategy & AI Search AuditWe choose the questions worth tracking and establish where your brand appears today. The cited sources show us which gaps deserve a closer look.See the capability

Technical AI Search Optimization service artwork

BuildTechnical AI Search OptimizationWe check direct crawler access, render behavior, and what the system can extract from the page your visitors see. A robots.txt file tells only part of that story.See the capability

AI Citation Content Optimization service artwork

BuildAI Citation Content OptimizationThe page answers an important question directly, keeping supporting claims and sources close enough for the passage to make sense when a system retrieves it on its own.See the capability

Entity & Knowledge Graph Optimization service artwork

BuildEntity & Knowledge Graph OptimizationWe reconcile the facts that identify your brand and its relationships. Your site and the external records that repeat those facts need to agree.See the capability

AI Search Authority & Citation Strategy service artwork

BuildAI Search Authority & Citation StrategyWe map the publications, profiles, reviews, and expert sources appearing beside answers in your market. Your team can then judge which missing sources are worth pursuing.See the capability

AI Visibility Monitoring & Answer Accuracy service artwork

OperateAI Visibility Monitoring & Answer AccuracyA versioned prompt sample shows how mentions and citations change. The report keeps the sample's limits visible beside the findings.See the capability

Choose the language that brought you here. Each path connects to the same GEO capability system.

Where AI Search Optimization Services (AI SEO) starts, as a Zeo scene

AI Search Optimization Services (AI SEO)Start here if your team calls the work AI SEO. The page separates visibility inside AI answers from the use of AI in conventional SEO, then points each issue to the service that owns it.Take a look

Where Answer Engine Optimization (AEO) Services starts, as a Zeo scene

Answer Engine Optimization (AEO) ServicesAEO asks whether a supported answer can still be found and understood away from the full page. Ownership may sit with content, technical, entity, or measurement specialists, depending on the evidence.Take a look

Where LLM SEO & LLM Optimization starts, as a Zeo scene

LLM SEO & LLM OptimizationLLM SEO deals with web inputs a model may retrieve. The relevant specialists still own the technical, content, entity, and authority work. None of this can change model weights or force an answer.Take a look

Where ChatGPT Visibility & Optimization starts, as a Zeo scene

ChatGPT Visibility & OptimizationChatGPT needs a test setup that records browsing state and citation behavior. Much of the strategy and supporting work can still serve other platforms, including content, authority, and measurement.Take a look

GEO improves the accuracy of brand mentions and citations inside AI-generated answers, including how the answer represents your brand. SEO works with a ranked list of links. GEO also checks whether cited sources support what the answer says.

The change is already visible to buyers. More questions end with an answer and no click, and that answer may name only a few brands. GEO aims to earn a place among them while keeping a record of what changed.

One way to describe this is a shift from link-based retrieval to synthesis, where the system writes the answer directly. The same behavior can be framed through the “Principle of Least Effort”.

An AI system may draw on several parts of your web presence for one answer. We examine the content that resolves the question, the sources a model may trust, and whether its crawlers can reach and read the page.

A published GEO benchmark reported visibility gains of up to 40% for selected tactics in its own evaluation. We use that finding as research input. It isn't a forecast or guarantee. Production work still needs a brand-specific baseline, controlled testing, and human review.

The recommendations begin with evidence.

We start by recording how often the brand appears in AI answers and which competitors receive citations for the same questions.

That baseline shows where the gaps are. We then decide which questions matter to your buyers and deserve a test.

The page work follows. We bring the useful answer forward and add schema markup when it removes ambiguity. We also check direct access for AI crawlers such as GPTBot and ClaudeBot.

After the changes go live, we keep tracking citation gaps, sentiment, and accuracy. The picture can move as models update and competitors publish.

A Zeo team mapping the signals that shape generative search visibility

GEO adds a measurement layer to the keyword strategy you already use. Together, we agree on a versioned question set and how it will be measured. We check `robots.txt` and test direct crawler access before prioritizing changes that make the brand's facts easier to find and understand. The model still decides which sources it selects or cites. The first benchmark shows which questions cite competitors today. Those results tell us where an initial test is worth the effort.

Discover
We establish the current AI-search baseline and map the gaps. This review also covers entity and schema setup, along with direct checks of AI crawler access.
Build
We put the direct answer and its sources in place first. Then we tighten the supporting schema and, where relevant, connect real-time feeds or prepare the systems behind them.
Operate
As AI search products change, we keep the schema current and report on visibility reach, sentiment, and citation gaps.

Our clients describe the work in their own words.

We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.

Didem Namver, Sr. Head of Digital

As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.

Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager

We strictly follow the regulations and algorithms that can change at any time; We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!

Emre Baykal, Director of Digital Marketing

Besides increasing our website's visibility in the UK with Zeo, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with Zeo in a country and industry where competition is high.

Kaan Deniz, Founder

We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.

Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager

Sites that had to stay findable while search results changed shape. The work behind the visibility numbers.

Allianz Türkiye56%+ Visibility and 1.7M+ Organic Sessions in AI-Driven DiscoveryRead the story

AVVA434% Increase in AI Search and Organic VisibilityRead the story

Meteksan500% Increase in Visibility and 103% Organic ReachRead the story

Zeo has worked with more than 500 brands since the agency started in 2011, across six practices. Below are the leads for the one this page belongs to.

Generative search leaves less to read than a rankings report does, so most of this work is assembling evidence from tools that were never built for it.