93% Increase in Organic Traffic!

Yolcu360 began its journey in Silicon Valley in 2015 with the goal of making car rental easy. It is now Turkey's largest online car rental marketplace. Users can rent a car in under 30 seconds, while the company prioritizes customer satisfaction by offering what it describes as the best and most affordable car rental service in the market. Yolcu360 aims to build on the growth of car rental, bring relevant companies in the sector together under one roof, and meet people's rental needs with the fastest, most convenient, and most practical solutions. User satisfaction remains essential to Yolcu360.

Challenges:

One of the client's biggest SEO issues came from its react architecture and the technical problems Google encountered while crawling pages. At times, links or important meta tags on car rental company pages were missing from Raw HTML, while location pages returned a 404 error code. These 404 error pages had a negative effect on sitemaps. The campaign pages also had serious indexing problems because their links used the "on click" element.

Purpose:

Throughout the project, we aimed to build an internal linking strategy and use content effectively to improve the performance of the car rental pages. We reviewed every anchor text on the website. By identifying and resolving Javascript crawling issues, we created a more Google-friendly website structure. We regained control of the indexes by eliminating sitemap problems. We also applied on-page SEO quick wins to improve page performance.

Results: