Paid search gets expensive when query decisions, account structure and conversion signals drift apart. We manage those controls across Google and Microsoft.

Some of the 500+ brands we've worked with

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Google Ads and Microsoft Advertising work from the same definition of value. We still check and approve each engine on its own terms.

Paid media

Cross-EnginePaid Search

Google Ads and Microsoft Advertising share commercial goals. Their controls and reported outcomes are reviewed separately.

Google and Microsoft can share one definition of value while their imports, bidding options and reported attribution diverge. That gap is what this method works through.

Search BudgetAllocation & Forecasting

Budget models use query demand, auction conditions, business constraints and scenario ranges to guide pacing inside paid search.

Query demand and auction conditions are already visible in the account. Turning them into a conservative, base and upside range a budget owner can approve happens here.

Account & CampaignArchitecture

As an account grows, its structure needs clear naming, access and objectives across accounts, campaigns and ad groups.

A search account that grew launch by launch earns this one first, once ad-group themes mix, two campaigns chase one intent, or nobody owns the naming rule.

Query & KeywordGovernance

Search-query reviews connect intent to keywords, match types and negatives so campaigns stop competing against each other.

Once the structure is settled, search terms are the next decision. This method assigns one owner per query cluster and puts every negative on a named tier.

Bid StrategyAutomation Guardrails

We choose the bidding approach and set its constraints. Learning, overrides and the rollback path stay visible throughout.

Choosing the bidding approach is one call. Its data floor, target bounds and rollback conditions get settled here.

Search Ad & AssetTesting

Each ad or asset test starts with a stated hypothesis, policy and brand checks, and enough evidence for a responsible reading of the result.

Ad copy questions land here. The ad group needs enough traffic for two responsive search ads, plus a reviewer who clears claims before either variant serves.

Search ExperimentDesign & Analysis

A search experiment begins with a defined intervention, traffic split, guardrails and duration. Results are read against the decision rule agreed in advance.

A structural change to a live campaign gets tested as a draft first, splitting traffic against the original for a full window nobody reads early.

Shopping & Performance MaxFeed Management

Shopping and Performance Max depend on feed quality. We diagnose feed issues and document where automation limits visibility.

Shopping and Performance Max lose delivery for reasons the campaign layer cannot show, so the feed gets audited against Google's product data specification first.

Where this work is owned

Google AdsPlatform Entry

Google campaign types come with their own account controls, conversion inputs and policy boundaries, which we review in the platform.

Cross-engine work stops at the point where Google's own campaign types, conversion inputs and policy boundaries decide the answer. That is where this page takes over.

A Zeo analyst weighing touchpoint tokens on a multi-arm balance

MeasurementHandoff

We reconcile platform reporting with attribution and business measurement owned by Analytics.

Two engines rarely report the same totals, and naming which source governs a budget move is a measurement decision. Analytics builds that credit model and states its limits.

Queries, auction exposure, account structure, destinations and conversion signals sit within Paid Search. Landing-page experimentation stays with CRO, while channel-neutral media strategy has its own owner.

First we agree what counts as value and where the constraints sit. Engine evidence then shapes the controls we build, and every material launch or budget change keeps an approval trail.

We agree what counts as value and where the cost boundaries sit before touching the account.

The primary value event comes first, alongside approved proxies, cost boundaries, sales or stock constraints, account access, and each decision owner; then search terms and change history show how the account got where it is across structure, bids, budgets, destinations, conversions, and policy status in every engine. Zeo builds behind an approval gate, validating settings and destinations while paused, and a human authorizes activation within the documented exposure limits. Landing-page experimentation stays with CRO and channel-neutral media strategy has its own owner. Query quality, spend pace, conversion integrity, and remaining uncertainty decide together whether work is promoted, contained, or stopped.

Commercial priorities become engine-specific controls, reviewed before and after activation.

Agree what value means
The primary value event comes first. We also record approved proxies, cost boundaries, sales or stock constraints, account access and each decision owner.
Read the account as it stands
Search terms and change history show how the account got here. We inspect structure, bids, budgets, destinations, conversions and policy status in each engine.
Build behind an approval gate
Paused builds give us room to validate settings and destinations. A human approves the work before activation, within the documented exposure limits.
Let query quality guide the next move
Query quality and spend pace sit beside conversion integrity, downstream outcomes and uncertainty. That review determines whether work is promoted, contained or stopped.

These clients describe the planning, measurement, and communication they experienced while working with Zeo.

International success stories and the segmentation and diversity of Zeo Agency's clients were the main reasons we chose to work with them in the first place. At our very first meeting, we were convinced by their expertise. They think like us, they work like us, and they behave like us. What sets them apart from other service providers is discipline and communication. After working with them, we saw a significant increase across Foriba's digital channels. Thanks to them, we gained quality traffic and potential customers, which gave us more meetings with good leads and directly affected sales.

Serkan Haşlak - Marketing Director

Before working with Zeo, we had serious problems, especially with planning and measurement. Because we couldn't get complete measurements and reports, we struggled to evaluate our work. Evaluating the data correctly, in line with scientific rules, was the most important thing for us. At Zeo, there is a culture of measurement and evaluation above all else. We are impressed that their approach is entirely data-driven. We are glad that they take ownership of their work, give constant feedback, and stay in a continuous improvement cycle. Together, we have found ways to win more customers while spending less.

Dr. Kadir Kırmızı - General Manager

Before we started working with Zeo, we believed we couldn't get a return on our investment in Google Ads or run performance optimization properly. Once we were confident that campaign performance management was in expert hands, we could devote all of our time to development and integration. Our old campaigns gave way to campaigns that are built faster, localized without any burden on us thanks to Zeo's business partners, constantly optimized, and trackable in real time via dashboards, with conversion tracking that comes through in practical, detailed, and easy-to-read reports. We see Zeo as part of our team, no matter the location.

Serhan Demirel - International Digital Marketing Manager

Search accounts rebuilt around revenue and lead quality rather than click volume.

Technogym

Paid Search: Conversion: +117%, Paid Social Conversion: +111%

Star Akım

Paid Search Revenue: +144%, Paid Social Revenue: +154%

Medicana

Paid Search - Lead: +51.5% Increase / Paid New User: +33,8% Increase

Paid Search, Paid Social, CRO, and Programmatic each run under a named owner at Zeo. The consultants below are matched to the channel this page is about, so you can see who you'd actually work with.