Data to Decisions: Next-Gen Review Intelligence
Sanipak products collect online reviews. Enough of them that reading the pile stopped being a research method some time ago.
For Eczacıbaşı Tüketim Ürünleri we analyzed that review data with AI-powered advanced analytics, using natural language processing algorithms we developed. The system surfaces what consumers expect from the products and runs sentiment analysis across datasets too large to work through by hand.
Where the work sits
This is AI pointed at a data problem. There's no chatbot in it.
What comes out is a structured read of a large body of customer language. Eczacıbaşı put that read to work in product development, marketing, and customer experience strategy for the brand.
Who verified it
The project won Best Use of AI for Data at the European Search Awards 2025.
The same work was featured in Fast Company Türkiye's "Top 50 Most Innovative Companies" list in 2024.
Declared limits
This page carries the client's sign-off, and it says only what that sign-off covers. The decisions Eczacıbaşı took from these insights, and the commercial results behind them, are the client's to disclose. You won't find a percentage table here.
The award category is Best Use of AI for Data, and that's the claim we make for the project. It's evidence of AI-for-data and analytics work. If you're weighing us against a general AI engineering vendor, read it with that scope in mind.
The European Search Awards win and the Fast Company Türkiye listing are third-party recognitions. Project details are published with the approval of Eczacıbaşı Tüketim Ürünleri.
