SEO Services

Shopify SEO Services

We address Shopify's common SEO limitations across themes, collections, products, apps, and content so the store is easier to crawl and more competitive in search.

Some of the 500+ brands we've worked with

See all references
  • EY
  • Aydem Perakende
  • Milliyet
  • Babylon
  • Kale
  • Cyberpark

Canonical methods

SEO methods mapped to the way Shopify works

Start with the Shopify issue in front of you. The work stays with the SEO team that owns the method

Where this work is owned

A person gives an approving thumbs-up next to an oversized stopwatch ringed with speed lines, marking a fast result.

Core Web Vitals& Site Speed

Theme, app, and asset performance, handled through the Technical SEO method.

Apps and theme scripts are what usually slow a Shopify storefront, so the field baseline here has to survive the next theme release and leave checkout untouched.

Zeo figures arrange product boxes on a large category shelf beneath a sign showing the single shopping task that the shelf serves.

Category &Collection Pages

Collection architecture, search intent, and the category experience, run through the E-commerce SEO method.

Shopify collections are rigid by default, so somebody has to decide which ones deserve a page and which are automated groupings your merchandisers can't maintain.

Zeo figures assemble an oversized product card from owned data tiles, variant swatches, media, price, stock, and policy labels.

Product Page &PDP Optimization

We improve product content, variants, usability, and commercial search signals through the E-commerce SEO method, keeping the work with its existing owner.

Product pages carry the buying decision, and on Shopify the variant and availability data behind them lives in the theme. Reconciling the two is what this covers.

A Zeo figure redraws a tangled site map into a clean hub-and-spoke structure, moving glowing page nodes closer to the center.

Site Architecture& Internal Linking

Navigation, collections, and products arranged into something both a crawler and a customer can follow.

Collection depth decides how deep a product sits on Shopify, and the internal links holding the store together live in Liquid your developer owns.

A Zeo crawler figure sorts glowing URL tiles into keep, redirect, and retire piles beside a sitemap console.

Crawl & IndexOptimization

Duplicate paths, parameters, app output, and index coverage, controlled through the Technical SEO method.

Shopify's default routing publishes the same product under several paths. That duplicate-content finding in the audit is really a crawl and canonical decision nobody has made yet.

Why it matters

Shopify's defaults leave important SEO work unfinished

Shopify makes it straightforward to run a store, but the default setup can create duplicate content, rigid collection structures, and speed issues. Focused SEO work addresses those constraints across the theme, catalog, and supporting apps.

How we work

Platform-native optimization

We work within Shopify's architecture, including theme code, collections, Liquid, and apps. The aim is to make improvements that survive updates and continue to work as the catalog grows.

Scope and ownership

Changes that survive a theme update and a growing catalog

We work inside Shopify's architecture rather than around it, so the fixes do not disappear at the next release.

We check the theme, collections, products, apps, speed, and technical setup for the Shopify-specific issues costing the store the most, then map buyer searches to collection and product pages by commercial intent. Zeo specifies the Liquid, app-code, duplicate-content, and site-speed changes and reviews them once they land; your development owner implements them while preserving the design and checkout flow. Blog and collection content is planned for upper-funnel demand and backlink work is coordinated alongside it, with reporting that keeps the platform's constraints visible instead of quietly absorbing them.

Getting a Shopify store in order

From store evidence to growth work in priority order

  1. Audit the Shopify store

    We check the theme, collections, products, apps, speed, and technical setup to find the Shopify-specific issues that are costing the store the most.

  2. Map keywords to the catalog

    We map buyer searches to collection and product pages, prioritizing the terms with the strongest commercial intent.

  3. Define theme and technical fixes

    We specify the Liquid, app-code, duplicate-content, and site-speed changes. Your development owner implements them while preserving the design and checkout flow.

  4. Build content and authority

    We plan blog and collection content for upper-funnel searches, then coordinate backlink work that supports the store's domain authority.

From our clients

What clients say about working with Zeo

Clients describing what the working relationship is like in practice.

Didem Namver
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We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.

Didem Namver, Sr. Head of Digital

Yiğit Ertem
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As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.

Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager

Emre Baykal
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We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!

Emre Baykal, Director of Digital Marketing

Kaan Deniz
jack-martin.png

Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.

Kaan Deniz, Founder

Zeynep Yaşar
Armağan

We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.

Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager

Murat Özkan

When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.

Murat Özkan, Head of E-commerce at GrandVision Turkey

Ceyhun Burak Akgül

With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.

Ceyhun Burak Akgül, Co-Founder & Co-CEO

Store platform work

Case Studies

Hosted storefronts where the platform sets the limits on URLs, facets and templates.

Simisso

SEO Visibility Score Has Increased by 259% and the Number of Keywords That Attract Traffic Has Increased by 111%

Star Akım

19% Increase in SEO Visibility Score, 595.30% Increase in Organic Sessions, 910.10% Increase in Revenue!

Jack Martin Menswear

Organic Sales Rate (YoY): 69%+

The specialists behind this SEO work

Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.

Content we've produced on this topic

Articleby Elif Naz Akan KarakoçWhat is Faceted Navigation and How Does It Work?Videoby Hande ParmaksızShopify SEO Optimization - Hande Parmaksız | Digitalzone Meetups Online

Tools we use

The SEO stack behind the work

Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.

SEO platforms & research suites

  • SemrushWe pull the buyer searches your target categories actually get and match each one to the collection or product page meant to rank for it. Terms with clear commercial intent get prioritized first, since those are the pages closest to a sale.
  • AhrefsWe check the store's backlink profile against the competitors ranking above it in the same categories, looking for the gap in referring domains. That gap becomes the target list for the outreach and content work that supports domain authority.

Technical SEO, crawling & site speed

  • PageSpeed InsightsWe check the field CWV scores for the home, collection, and product templates separately, since a slow theme section on one template rarely shows up the same way on another. That per-template split is what tells us which page type to fix first.
  • Screaming FrogWe crawl the live storefront to find the duplicate URLs Shopify's tag filters, sort parameters, and installed apps generate on top of the real collection and product pages. That crawl is what we use to decide which paths get canonicalized, redirected, or blocked.
  • GTmetrixWe run the waterfall report against the store to see which specific app script or theme asset is adding the most load time, since PageSpeed's summary score does not name the culprit. That waterfall is what we hand to the developer alongside the fix request.
  • Schema AppWe wire product, offer, and breadcrumb schema into the PDP and collection templates so listings are eligible for price and availability rich results. We check the markup against what Search Console actually validates, not just what the theme outputs by default.
  • SitebulbWe generate the visual crawl maps to show a store owner how deep a product sits below the homepage, since the diagrams make the architecture problem obvious without a spreadsheet. It is usually what we walk through in the audit review call.
  • WebPageTestWe run filmstrip tests from the customer's likely location and connection speed, not just a fast office connection, since that is what actually determines when the page feels usable. It is the check we use before telling a client a speed fix is done.

Keyword research & rank tracking

  • Google Keyword PlannerBefore we commit a collection page to a target term, we confirm its search volume and seasonal pattern in Keyword Planner rather than relying on the competitive tools alone. A term that looks strong in a gap analysis but has thin or seasonal demand gets deprioritized.

Content optimization & AI writing

  • Surfer SEOWe score collection descriptions and blog drafts against the pages already ranking for the same buyer query, then close the gaps it flags in structure and topic coverage. It keeps the upper-funnel content work tied to what is actually competing, not a generic word-count target.

Search engine & CMS essentials

  • Google Search ConsoleWe watch the Coverage report for the duplicate collection and tag URLs Shopify generates by default, since those compete with the canonical page for the same query. Once a fix ships, we use URL inspection to confirm the right version got indexed instead of the duplicate.
  • Google AnalyticsWe track organic sessions and revenue at the landing-page level so we can see which collection or blog page the traffic gain actually came from. That breakdown tells us whether a content or keyword change is working before we extend it to the rest of the catalog.

Next step

Tell us what you are trying to rank

Send the market, the technical constraints, and your growth target. You get a named SEO consultant's read on what it takes to win organic visibility — not a template audit.
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FAQ

Shopify SEO questions