SEO Services
Link Building & Off-Page SEO
Some of the 500+ brands we've worked with
See all references
Canonical authority methods and handoffs
Off-page SEO that compounds
Capabilities
Authority &Link Building
Start here when the asset audit finds real expertise or original data on your side, because outreach fails before the first email when the source isn't worth citing.
Link Reclamation& Broken Link Recovery
The profile audit flags references that used to work and now 404. Recovering those costs far less than earning replacements, so this comes before any new campaign.
Where this work is owned
Digital PR &Editorial Outreach
When the angle belongs in a newsroom, our documented handoff sends it here. A journalist decides whether the story runs, so nobody on this side can promise the link.
Entity SEO &Brand Disambiguation
Links point at you under two names, or at a namesake entirely. Sort the approved identity record first, or the authority you earn keeps landing on the wrong entity.
Why it matters
Relevant references can strengthen authority
Backlinks help search engines work out who is credible and how sites relate to each other. Quality, relevance, and editorial context carry far more weight than raw volume. A profile that survives contact with an algorithm update is built from references that made sense to an actual audience.
How we work
Build authority through work worth citing
We focus on linkable assets and genuine outreach. Private blog networks and mass spam are outside the service. Campaign reviews cover link quality, referral traffic, and the ranking movement associated with the work.
Scope and ownership
We own the asset and the outreach; the publisher owns the link
The reference has to make sense to a real audience before a link is part of the conversation at all.
We audit what you already have that is worth linking to, compare your backlink profile against relevant competitors, and flag the references that are missing or gone, then build the linkable assets and run personalized outreach toward editorial placements on legitimate sites. Private blog networks and bulk paid volume are outside the service, and where campaign and journalist outreach belongs to Content Marketing we follow the documented handoff rather than duplicating it. Reporting separates earned links, recovered links, authority changes, referral traffic, and keyword movement instead of letting one metric stand in for business impact.
Sequencing the link work
Audit assets and authority gaps
We look at what you have that is worth linking to, compare your backlink profile against relevant competitors, and flag the references that are missing or gone.
Campaign creation and targeting
Building link-worthy assets.
Coordinate outreach and relationships
Personalized outreach supports editorial placements on legitimate sites. Execution follows the documented handoff to Content Marketing wherever campaign and journalist outreach ownership applies.
Report links and authority signals
Earned and recovered links, authority changes, referral traffic, and keyword movement, reported without pretending any one metric proves business impact.
From our clients
What clients say about working with Zeo
Clients describing what the working relationship is like in practice.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.
Kaan Deniz, Founder
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager
When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.
Murat Özkan, Head of E-commerce at GrandVision Turkey
With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
Ceyhun Burak Akgül, Co-Founder & Co-CEO
Off-page work
Case Studies
Programmes where authority had to be built rather than assumed, in categories with entrenched incumbents.
The specialists behind this SEO work
Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.
Mehmet Aktuğ
Co-Founder & COO
Yiğit Konur
Founder & Chief Strategy Officer
Hande Parmaksız
SEO Manager
Ezgi Gülsen Yaylı
SEO Manager
Sena Önder
Senior SEO Executive
Sinem Bakır Yavaş
Senior SEO Executive
Bensu Tınastepe
Senior SEO Analyst
Gülşah Şahin Özkan
Senior SEO Analyst
Ali Özgün Öz
SEO Executive
Ruhan Tiryaki
Senior SEO Analyst
Aybüke Göktuna
Senior SEO Analyst
Yağmur Bayram
Sr. SEO Analyst
Emir Kağan Kahveci
SEO Analyst
Metehan Urhan
New Business & Partnership Manager
Zafer Yıldız
Web Analytics Manager
Tools we use
The SEO stack behind the work
Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.
SEO platforms & research suites
- AhrefsOnce we know which two or three competitors are worth chasing, we run the full backlink pull in Ahrefs and strip out the expired domains and directories that inflate a raw count. What is left becomes the prospect list outreach actually works from.
- SemrushEarly in a campaign we run the Backlink Gap report across five or six named competitors at once, wider than we would bother pulling by hand. That scan is what decides which two or three rivals are worth the deeper Ahrefs pull.
- MozWe track Domain Authority movement over the length of a campaign and pair it with Moz's spam score on the sites doing the linking. Both numbers go in the report next to referral traffic, not presented as proof on their own.
Link building & outreach
- MajesticWe run Trust Flow against Citation Flow on the prospects that list surfaces, since a link-worthy domain should score close on both. A wide gap between the two usually means directory noise, and that prospect gets dropped before an email is ever sent.
- BuzzStreamWe log every outreach and reclamation conversation in BuzzStream, since a broken-link campaign often circles back to the same webmasters months later. That history is what stops one account handler from re-pitching a contact someone else on the team already worked.
- PitchboxOnce a prospect list is built, we run the pitch through Pitchbox's sequenced follow-ups rather than one email sent once. Most replies come on the second or third touch, not the first, so the sequence is what actually produces the placement.
- ResponaWe search the live SERP for pages already covering the topic our linkable asset fits, and Respona attaches a verified contact to each result. That skips the separate list-building step and keeps the prospect pool tied to what is actually ranking today.
- LinkResearchToolsWe run the existing backlink profile through Link Detox to score the risk on each domain, since a profile mixing earned links with legacy spam undermines the whole campaign. When a link scores as genuinely toxic we build the disavow file from that list rather than guessing.
- LinkodyWe keep Linkody watching the existing backlink profile daily, since a link that quietly goes nofollow or disappears is easy to miss between audits. The moment one drops, it goes on the reclamation list instead of waiting for the next full review.
- LinkChecker.proOnce a batch of broken or lost links gets fixed, we run the whole list through LinkChecker.pro at once rather than reopening every page by hand. It also confirms the replacement is actually indexed, since a live link Google has not crawled yet does nothing for the report.
Enterprise SEO & market intelligence
- BuzzSumoBefore we commit to a linkable asset, we check BuzzSumo for the formats and angles already earning shares and links in the category. That is what keeps campaign creation grounded in a proven pattern instead of a hunch about what people will cite.
Next step
Tell us what you are trying to rank
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