This page covers the formats and controls specific to YouTube. Programmatic, Display & Video remains responsible for video campaign planning, trafficking, pacing, placement review, and measurement handoffs.

Some of the 500+ brands we've worked with

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Formats, creative, targeting, and measurement for paid video

Where this work is owned

Awareness& Reach Campaigns

Skippable in-stream, bumper, and non-skippable formats that introduce your brand to high-intent audiences across YouTube.

Skippable, bumper and non-skippable formats buy exposure. What that exposure actually looked like, from one impression to twenty against the same viewer, gets read here.

Consideration& Demand Gen

In-feed video and Demand Gen placements retarget website visitors and test product-focused messages with lookalike audiences.

Retargeting and lookalike pools carry a consent basis and an expiry, so each source is registered, its DSP match rate checked, and a retirement date set.

Video CreativeStrategy

We brief hooks, lengths and CTAs for YouTube viewing behavior, then test how those variants hold attention on the platform.

Briefing hooks and lengths is the platform half of the work. Trafficking, pacing, placement review and the approval gates behind a live video campaign are handled there.

A Zeo scientist running a split test on two identical plots, watering only one

Measurement& Lift

We connect views to conversions and site behavior, and measure brand lift where possible, to show how video contributes to campaign goals.

View-through conversions describe association. A holdout or geo split is what tests whether the video caused them.

A TV spot moved unchanged to YouTube often misses the viewing context. The opening five seconds carry much of the work. We plan creative, targeting, and sequencing around how people watch and skip on the platform.

We define the audience and message, build multiple creative variants with strong hooks, sequence viewers through the funnel, and measure real business outcomes beyond views.

The first five seconds carry most of the work, so the creative brief is where the engagement really starts.

Buyer personas are mapped to YouTube audience options and the brief sets the hook and call to action each variant will test, then assets are briefed or sourced in multiple lengths and messaging angles to find which openings hold attention and which lead to conversion. Zeo launches awareness, consideration, and conversion campaigns with frequency controls and audience exclusions; video campaign planning, trafficking, pacing, placement review, and measurement handoffs remain with Programmatic, Display & Video, and production capacity and rights clearance stay yours. View-through conversions, CPA, and brand search lift are reported only where the campaign setup genuinely supports them.

Creative variants, audience delivery and downstream signals are compared before the next campaign decision.

Audience and creative strategy
Buyer personas are mapped to YouTube audience options, then the brief sets the hook and call to action each variant will test.
Production and variant build
We brief or source video assets in multiple lengths and messaging angles, then test which openings hold attention and which lead to conversion.
Campaign launch and sequencing
Awareness, consideration and conversion campaigns launch with frequency controls and audience exclusions, with sequencing reviewed against delivery evidence.
Optimization and reporting
View-through conversions, CPA and brand search lift are reported where the campaign setup supports them. Creative and targeting changes follow from that review.

These clients describe the planning, measurement, and communication they experienced while working with Zeo.

International success stories and the segmentation and diversity of Zeo Agency's clients were the main reasons we chose to work with them in the first place. At our very first meeting, we were convinced by their expertise. They think like us, they work like us, and they behave like us. What sets them apart from other service providers is discipline and communication. After working with them, we saw a significant increase across Foriba's digital channels. Thanks to them, we gained quality traffic and potential customers, which gave us more meetings with good leads and directly affected sales.

Serkan Haşlak - Marketing Director

Before working with Zeo, we had serious problems, especially with planning and measurement. Because we couldn't get complete measurements and reports, we struggled to evaluate our work. Evaluating the data correctly, in line with scientific rules, was the most important thing for us. At Zeo, there is a culture of measurement and evaluation above all else. We are impressed that their approach is entirely data-driven. We are glad that they take ownership of their work, give constant feedback, and stay in a continuous improvement cycle. Together, we have found ways to win more customers while spending less.

Dr. Kadir Kırmızı - General Manager

Before we started working with Zeo, we believed we couldn't get a return on our investment in Google Ads or run performance optimization properly. Once we were confident that campaign performance management was in expert hands, we could devote all of our time to development and integration. Our old campaigns gave way to campaigns that are built faster, localized without any burden on us thanks to Zeo's business partners, constantly optimized, and trackable in real time via dashboards, with conversion tracking that comes through in practical, detailed, and easy-to-read reports. We see Zeo as part of our team, no matter the location.

Serhan Demirel - International Digital Marketing Manager

Video spend judged on what it returned, not on views.

Medicana

Paid Search - Lead: +51.5% Increase / Paid New User: +33,8% Increase

Armağan Oyuncak

Paid Search - Transactions: +2121%, Revenue: +2413%

Star Akım

Paid Search Revenue: +144%, Paid Social Revenue: +154%

Paid Search, Paid Social, CRO, and Programmatic each run under a named owner at Zeo. The consultants below are matched to the channel this page is about, so you can see who you'd actually work with.