SEO Services
International SEO Services
Some of the 500+ brands we've worked with
See all references
What we deliver
A search foundation for each market
Capabilities
Hreflang& Geo-Targeting
Once the URL model is settled, hreflang decides which equivalent page belongs to which market. Broken clusters are why traffic arrives from a country you never targeted.
Global Site& URL Architecture
Architecture comes before content when nobody has chosen between country domains, subdomains, and folders, because that one decision sets publishing control and how safely the next locale launches.
Content Localization& Keyword Strategy
Your regional teams and translators own the voice, and this is where they get a demand map in the local language instead of a translated keyword list to work from.
Market Research& Competitor Mapping
Nothing downstream is worth committing while the first market is still a guess. Start here and the country list gets tested against local SERPs, margin, and what support can cover.
Why it matters
Global sites can send conflicting market signals
When language versions, regional pages, and URL structures drift apart, your own pages start competing across markets or turning up for the wrong audience. The hard part is that nothing looks broken. Pages are live, traffic arrives, and only later does anyone notice it came from the wrong country.
How we work
Strategy first, then structure, then local content
We choose the market-entry model first, then implement the technical architecture and localize content and keyword strategy for each country or language. Performance is reviewed through market-level traffic and conversion growth.
Scope and ownership
Market model first, then the architecture, then the local content
We decide which market you are entering and why before any hreflang rule or URL structure is committed.
We compare search demand, competition, and business fit across the target countries so the first market is a decision rather than a guess, then document the URL structure, hreflang, and targeting requirements the architecture has to satisfy. Zeo specifies the localized keyword, messaging, and page-structure plan per locale; your regional teams and translators own the voice that has to read like someone local wrote it, and legal or pricing constraints per market stay with the business. Rankings, clicks, and conversions are tracked by country and language, and what the evidence says in one market decides where the next one goes.
The route into a new market
Evaluate market opportunities
Search demand, competition, and business fit compared across target countries, so the first market is a decision rather than a guess.
Define international architecture
Documenting the URL structure and targeting requirements.
Plan localized content
Keyword research, messaging, and page structure adapted per locale, so the content matches local intent and reads like someone local wrote it.
Monitor markets and expand
Rankings, clicks, and conversions tracked by country and language. What the evidence says in one market shapes where we go next.
From our clients
What clients say about working with Zeo
Clients describing what the working relationship is like in practice.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.
Kaan Deniz, Founder
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager
When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.
Murat Özkan, Head of E-commerce at GrandVision Turkey
With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
Ceyhun Burak Akgül, Co-Founder & Co-CEO
Cross-border work
Case Studies
Turkish companies selling outside Turkey, where the target market rewrites the keyword set.
The specialists behind this SEO work
Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.
Samet Özsüleyman
SEO Manager
Yiğit Konur
Founder & Chief Strategy Officer
Hande Parmaksız
SEO Manager
Ezgi Gülsen Yaylı
SEO Manager
Sena Önder
Senior SEO Executive
Sinem Bakır Yavaş
Senior SEO Executive
Bensu Tınastepe
Senior SEO Analyst
Gülşah Şahin Özkan
Senior SEO Analyst
Ali Özgün Öz
SEO Executive
Ruhan Tiryaki
Senior SEO Analyst
Aybüke Göktuna
Senior SEO Analyst
Yağmur Bayram
Sr. SEO Analyst
Mehmet Aktuğ
Co-Founder & COO
Metehan Urhan
New Business & Partnership Manager
Zafer Yıldız
Web Analytics Manager
Tools we use
The SEO stack behind the work
Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.
SEO platforms & research suites
- SemrushWe pull search volume for the same topic across each target country's Semrush database, because a term with real demand in one market can be a rounding error in the next. That comparison decides which two or three countries the rollout starts with, not a launch list built on assumptions.
- AhrefsWe break a competitor's organic traffic and top-ranking pages out by country to see which of them actually earns visibility in the market we are entering, rather than just globally. That page is what we study before writing the local content brief.
Technical SEO, crawling & site speed
- Screaming FrogWe crawl the hreflang tab to catch missing return confirmation links, wrong language-region codes, and conflicting annotations between the country versions of a page. Each of those is a reason a search engine ignores the hreflang set entirely and serves the wrong version instead.
- SitebulbWe crawl each ccTLD or subdomain as its own site and let Sitebulb map how they reference each other, which catches broken hreflang relationships a single-domain crawl cannot see. That map is what confirms the whole international structure actually holds together, not just one market in isolation.
Keyword research & rank tracking
- Google TrendsWe compare relative search interest across the candidate countries in Google Trends to see which market is actually trending up rather than flat or seasonal. That comparison is one input into which country we recommend entering first, alongside volume and competition data.
- Google Keyword PlannerWe check the literal translation of a keyword against what Keyword Planner shows people actually searching for in that country, because a direct translation and the real local term often diverge. That gap is what the local content brief gets written around, not the source-language keyword list.
- AccuRankerWe track rankings by country, language, and device in AccuRanker during a market launch, when positions move quickly enough that a slower tracker would miss the shift. That speed is what tells us whether the new market's pages are indexing and where they are actually landing, not just that they exist.
Enterprise SEO & market intelligence
- SimilarwebWe check how a competitor's traffic splits across organic, paid, and referral in each target market, because a competitor who dominates organic in one country may be buying most of their traffic in the next. That difference changes how aggressively we plan the organic entry.
Search engine & CMS essentials
- Google Search ConsoleWe filter the Performance report by country and query to see which URL Google is actually serving in each market, since the old International Targeting report is gone. When a German query lands on the UK page instead of the German one, that tells us the hreflang fix has not taken effect yet.
- WeglotWe use Weglot to stand up the language subdirectories and hreflang tags for a client whose platform cannot support a native multi-region build, and it keeps tagging new pages automatically as they publish. That is what lets the market entry launch without waiting on a platform rebuild.
Next step
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