We work with Google-specific campaign mechanics, account controls, conversion inputs and policy constraints. Cross-engine search governance belongs to Paid Search. Landing experiments belong to CRO, and attribution belongs to Analytics.

Some of the 500+ brands we've worked with

See all references

The account controls we review across Google's campaign surfaces.

Where this work is owned

Search &Shopping Campaigns

We organize keyword sets, ad groups and product feeds around stated intent and brand-term decisions, then review how they perform.

Google's search terms report is the entry point. If one query matches several of your keywords, or a negative sits at the wrong tier, start here.

Performance Max& Retail Media

Feed, audience, and creative optimization across YouTube, Display, Discover, and Gmail, tuned around customer acquisition across the account.

Performance Max hides which channel drove a result, so the product feed gets audited before the campaign.

Landing Page& Quality Score Optimization

We check ad-to-page alignment and Quality Score inputs. The work may improve CVR or reduce CPCs, depending on auction and landing-page evidence.

Quality Score inputs can tell you the ad and the page disagree. Testing one page change against a decision rule written before exposure is separate work, and it starts here.

A Zeo technician wiring conversion tags to a switchboard of ad platforms

Measurement& Attribution

Offline conversions, enhanced conversions, value rules and attribution models make ROAS inputs easier to inspect. They do not prove incrementality on their own.

Your ROAS inputs are only as good as the tag behind them. Go here to confirm the approved conversion reaches Google Ads once, under the consent state you set.

The wrong match types, untested creatives, and disconnected landing pages quietly burn budget. Tight account architecture, feed discipline, and clear attribution turn Google Ads into a controllable revenue engine.

We audit the account against revenue signals, rebuild its structure and targeting, and launch changes incrementally. Optimization follows conversion data alongside the account controls and business context.

The boundary is stated up front so no control ends up with two owners or none.

We check historical performance, structure, audiences, and conversion setup against LTV, margin, and revenue targets, then rebuild the keywords and audiences that need it and prepare feeds, assets, and landing-page specifications for review. Zeo launches in measured phases with budget guardrails and moves spend toward ROAS and CPA targets only when the evidence supports it; cross-engine search governance belongs to Paid Search, landing-page experimentation to CRO, and attribution to Analytics. Incremental revenue is reported only where the measurement design actually supports that conclusion.

A documented account trail for structure, launch, budget and weekly changes.

Account audit & goal mapping
Historical performance, structure, audiences and conversion setup are checked against LTV, margin and revenue targets.
Restructure, feed, and creative build
We rebuild the keywords and audiences that need attention, then prepare product feeds, assets and landing-page specifications for review.
Launch & controlled scaling
We launch in measured phases with budget guardrails. Weekly reviews move spend toward ROAS and CPA targets only when the evidence supports it.
Reporting & continuous refinement
Seasonality, bidding tests and creative hypotheses sit beside revenue reporting. Incremental revenue is reported only when the measurement design supports that conclusion.

These clients describe the planning, measurement, and communication they experienced while working with Zeo.

International success stories and the segmentation and diversity of Zeo Agency's clients were the main reasons we chose to work with them in the first place. At our very first meeting, we were convinced by their expertise. They think like us, they work like us, and they behave like us. What sets them apart from other service providers is discipline and communication. After working with them, we saw a significant increase across Foriba's digital channels. Thanks to them, we gained quality traffic and potential customers, which gave us more meetings with good leads and directly affected sales.

Serkan Haşlak - Marketing Director

Before working with Zeo, we had serious problems, especially with planning and measurement. Because we couldn't get complete measurements and reports, we struggled to evaluate our work. Evaluating the data correctly, in line with scientific rules, was the most important thing for us. At Zeo, there is a culture of measurement and evaluation above all else. We are impressed that their approach is entirely data-driven. We are glad that they take ownership of their work, give constant feedback, and stay in a continuous improvement cycle. Together, we have found ways to win more customers while spending less.

Dr. Kadir Kırmızı - General Manager

Before we started working with Zeo, we believed we couldn't get a return on our investment in Google Ads or run performance optimization properly. Once we were confident that campaign performance management was in expert hands, we could devote all of our time to development and integration. Our old campaigns gave way to campaigns that are built faster, localized without any burden on us thanks to Zeo's business partners, constantly optimized, and trackable in real time via dashboards, with conversion tracking that comes through in practical, detailed, and easy-to-read reports. We see Zeo as part of our team, no matter the location.

Serhan Demirel - International Digital Marketing Manager

Accounts where search, shopping and display had to work as one budget.

Armağan Oyuncak

Paid Search - Transactions: +2121%, Revenue: +2413%

Star Akım

Paid Search Revenue: +144%, Paid Social Revenue: +154%

Technogym

Paid Search: Conversion: +117%, Paid Social Conversion: +111%

Paid Search, Paid Social, CRO, and Programmatic each run under a named owner at Zeo. The consultants below are matched to the channel this page is about, so you can see who you'd actually work with.