Paid Search, Paid Social, CRO, and Programmatic work as one connected system. Each practice has its own owner, controls, and buyer purpose, so you can see who makes each decision and which inputs it uses. We also show where measurement remains uncertain. We don't promise a fixed result.

Some of the 500+ brands we've worked with

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Start with the practice responsible for the decision you need to make. Platform pages provide supporting entry points.

Paid Search & PPC ManagementGoogle and Microsoft search need close control over queries, engine settings, and budget pacing.See the practice

Paid Social AdvertisingWe set clear roles across paid social platforms, including ownership within the Meta family. Audience controls and creative learning are reviewed against downstream quality.See the practice

CRO & ExperimentationLanding-page decisions start with research and a hypothesis. We handle experiment QA, analysis, and the implementation decision.See the practice

Programmatic, Display & VideoFor video and display, we manage trafficking, pacing, frequency, and placement review. Measurement handoffs stay visible throughout.See the practice

Performance marketing covers advertising across digital channels. Compared with traditional marketing, it gives teams more detailed signals about how campaigns are responding, so strategy can change as results and conditions do.

Pricing can follow cost-per-click (CPC), cost-per-mille (CPM), or another model. Teams can choose the model that fits the campaign.

Performance marketing can use any digital channel that supports advertising. Search engine results pages sit alongside display networks and social platforms such as YouTube and Facebook, giving brands several ways to reach internet users.

Teams manage campaigns through Google Ads, Yandex Direct, Facebook Ads, and LinkedIn Ads. Formats, pricing, machine-learning-based bidding, custom audiences, and targeting controls differ by tool. CPC (cost per click) shows the price paid for a click. Measuring ROI (return on investment) also depends on conversions, revenue data, attribution, and data quality.

We connect measurement and bidding work with scripts, creative review, and landing-page tests.

We start by checking measurement and use statistical analysis to understand what the account data can support. Scripts and APIs handle repeatable work, while campaign decisions stay with the team. We review creative, optimize landing pages, and use A/B tests to learn which changes improve campaign performance.

Before the kickoff, we prepare a preliminary analysis from what you've shared about the product or service. In the meeting, we test those early observations, pin down the requirements, and decide together what belongs in the project plan. Work that may deliver value sooner goes near the top, with room to adjust as we learn more.

Market Analysis
Market Research, Bid Cost Analysis, Demographic & Location Targeting, Budget Forecasting, Competitor Performance Analysis
Consultancy & Account Management
Installing Conversion Tags, Existing Campaign Optimization, New Campaign Setup
Measurement & Optimization
Account Performance Analysis, ROAS/CPA Analysis, CTR and Impression Share Analysis, Market Competition Analysis

These clients describe the planning, measurement, and communication they experienced while working with Zeo.

International success stories and the segmentation and diversity of Zeo Agency's clients were the main reasons we chose to work with them in the first place. At our very first meeting, we were convinced by their expertise. They think like us, they work like us, and they behave like us. What sets them apart from other service providers is discipline and communication. After working with them, we saw a significant increase across Foriba's digital channels. Thanks to them, we gained quality traffic and potential customers, which gave us more meetings with good leads and directly affected sales.

Serkan Haşlak - Marketing Director

Before working with Zeo, we had serious problems, especially with planning and measurement. Because we couldn't get complete measurements and reports, we struggled to evaluate our work. Evaluating the data correctly, in line with scientific rules, was the most important thing for us. At Zeo, there is a culture of measurement and evaluation above all else. We are impressed that their approach is entirely data-driven. We are glad that they take ownership of their work, give constant feedback, and stay in a continuous improvement cycle. Together, we have found ways to win more customers while spending less.

Dr. Kadir Kırmızı - General Manager

Before we started working with Zeo, we believed we couldn't get a return on our investment in Google Ads or run performance optimization properly. Once we were confident that campaign performance management was in expert hands, we could devote all of our time to development and integration. Our old campaigns gave way to campaigns that are built faster, localized without any burden on us thanks to Zeo's business partners, constantly optimized, and trackable in real time via dashboards, with conversion tracking that comes through in practical, detailed, and easy-to-read reports. We see Zeo as part of our team, no matter the location.

Serhan Demirel - International Digital Marketing Manager

Paid search and paid social accounts rebuilt around measurable revenue, not impressions.

Armağan OyuncakPaid Search - Transactions: +2121%, Revenue: +2413%Read the story

TechnogymPaid Search: Conversion: +117%, Paid Social Conversion: +111%Read the story

MedicanaPaid Search - Lead: +51.5% Increase / Paid New User: +33,8% IncreaseRead the story

Zeo has worked with more than 500 brands since the agency started in 2011, across six practices. Below are the leads for the one this page belongs to.