We combine account and decision-maker targeting, thought-leadership creative, and lead-quality measurement to run LinkedIn campaigns around B2B pipeline.

Some of the 500+ brands we've worked with

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Campaign decisions are tied to buying roles and later-stage lead evidence.

Where this work is owned

Account &Audience Targeting

We build target-account lists, job-function overlays, and intent segments so your budget reaches the people who influence buying decisions.

High CPMs make the exclusion list matter as much as the account list, so source, consent basis, overlap and expiry get recorded behind every LinkedIn segment.

Lead Gen Forms& Conversion Flows

We review native lead-form fields, landing pages and nurture handoffs against lead-quality targets and cost per SQL.

Native lead forms lose people field by field. Take this one for the focus, error and abandonment evidence showing which field is costing you a qualified lead.

Pipeline& Attribution

LinkedIn spend is connected with CRM stages, pipeline and revenue to support campaign review. The linkage shows associations and does not prove which campaign produced an opportunity.

Sales already recorded a verdict in the CRM. Matching those stages back to campaign and audience happens here.

High CPMs make broad targeting wasteful. Account-based targeting, strong creative, and CRM-attributed measurement are what turn LinkedIn into a scalable B2B acquisition channel.

We define ideal accounts and personas, then build campaigns for each stage of the buying committee. Pipeline and revenue sit alongside lead volume in the performance review.

High CPMs mean the account list and the exclusion list matter more than the bid.

We define the target accounts and buying committees first, then build matched audiences, persona angles, and exclusion lists, and organize campaigns by funnel stage with thought-leadership ads, lead magnets, and retargeting sequences assigned to each segment. Zeo builds the lead-gen forms, landing pages, and CRM routing and reviews them for lead quality and follow-up time; qualification and sales follow-up stay with your team, and the CRM remains their system of record. MQL, SQL, pipeline, and revenue attribution feed the next round of targeting and creative, with the attribution limits stated in the same report.

A campaign record that follows targeting, lead capture and later CRM evidence.

ICP and account mapping
Target accounts and buying committees come first. We then build matched audiences, persona angles and exclusion lists.
Campaign build & creative
Campaigns are organized by funnel stage, with thought-leadership ads, lead magnets and retargeting sequences assigned to each segment.
Lead capture & nurture
Lead gen forms, landing pages and CRM routing are reviewed for lead quality and sales follow-up time.
Pipeline reporting & optimization
Later-stage CRM evidence from MQL, SQL, pipeline and revenue attribution helps us revise targeting and creative. Attribution limits stay visible in the report.

These clients describe the planning, measurement, and communication they experienced while working with Zeo.

International success stories and the segmentation and diversity of Zeo Agency's clients were the main reasons we chose to work with them in the first place. At our very first meeting, we were convinced by their expertise. They think like us, they work like us, and they behave like us. What sets them apart from other service providers is discipline and communication. After working with them, we saw a significant increase across Foriba's digital channels. Thanks to them, we gained quality traffic and potential customers, which gave us more meetings with good leads and directly affected sales.

Serkan Haşlak - Marketing Director

Before working with Zeo, we had serious problems, especially with planning and measurement. Because we couldn't get complete measurements and reports, we struggled to evaluate our work. Evaluating the data correctly, in line with scientific rules, was the most important thing for us. At Zeo, there is a culture of measurement and evaluation above all else. We are impressed that their approach is entirely data-driven. We are glad that they take ownership of their work, give constant feedback, and stay in a continuous improvement cycle. Together, we have found ways to win more customers while spending less.

Dr. Kadir Kırmızı - General Manager

Before we started working with Zeo, we believed we couldn't get a return on our investment in Google Ads or run performance optimization properly. Once we were confident that campaign performance management was in expert hands, we could devote all of our time to development and integration. Our old campaigns gave way to campaigns that are built faster, localized without any burden on us thanks to Zeo's business partners, constantly optimized, and trackable in real time via dashboards, with conversion tracking that comes through in practical, detailed, and easy-to-read reports. We see Zeo as part of our team, no matter the location.

Serhan Demirel - International Digital Marketing Manager

Paid accounts aimed at business buyers, measured on qualified leads rather than reach.

Medicana

Paid Search - Lead: +51.5% Increase / Paid New User: +33,8% Increase

Technogym

Paid Search: Conversion: +117%, Paid Social Conversion: +111%

Armağan Oyuncak

Paid Search - Transactions: +2121%, Revenue: +2413%

Paid Search, Paid Social, CRO, and Programmatic each run under a named owner at Zeo. The consultants below are matched to the channel this page is about, so you can see who you'd actually work with.