89% Increase in the Number of Organic Sessions and 88% Increase in the Number of Organic Users!
Otsimo is an internationally certified, award-winning special education game company. Founded under the supervision of child psychologists and trainers, it supports the education of children with autism spectrum disorder, Down syndrome, and learning difficulties. Otsimo offers two applications for special education and speech therapy. The Turkey-based initiative's products have been translated into five languages and are used in 217 countries worldwide.
Working with educators and families, Otsimo has created more than 100 games for special education. It has also developed a free Augmentative and Alternative Communication (AAC) module for children with speech difficulties, which has been used by more than 400,000 children.
Challenges:
At the outset, we found technical errors alongside gaps in the outreach strategy, backlinks, off-site SEO, external and internal linking, harmful links, and content strategy.
Beyond the technical errors, the project began with issues related to outreach strategy, backlinks, off-site SEO, external and internal linking, and harmful links.
Purpose:
Our main goals were to improve rankings for target keywords, particularly in the USA, attract more organic traffic, and strengthen rankings and authority through external links from relevant, high-quality websites.
We began by resolving the website's technical issues. We then recommended improvements across outreach strategy, internal linking, natural backlink building, content strategy, E-A-T, structured data markup, and individual pages. Organic traffic began to improve after the necessary optimizations were implemented, and the website's DR (Domain Rating) score increased by 2 points. We continue to attract more organic traffic by publishing new SEO-friendly blog content.
Results:
- Number of Organic Sessions (YoY): 89+%
- Number of Organic Users (YoY): 88+%
- Number of Organic New Users (YoY): 87+%
- 2-point Increase in the DR (Domain Rating) score
* Comparison of data from the period between the beginning of the project to today and the period before. (18.09.2019 - 21.06.2020 & 18.09.2020 - 21.06.2021)
