66% Increase in Organic Traffic!
ICES Turkey was established under the English Home Campus of Languages, whose foundations were laid in Adana in 1998, and has continued to expand its international network. Active in Adana and the surrounding provinces, ICES Turkey has provided quality services designed to meet the needs of its target audience since ....
In 2016, the company added an overseas education department and expanded its portfolio with other overseas education opportunities. ICES Turkey's academically focused team provides consultancy services from its central office in Istanbul and field offices in Ankara, Izmir, and Adana. The company also offers academic consultancy services mainly in Istanbul, as well as in Izmir, Adana, and Ankara.
Challenges:
The website architecture of ICES Turkey, our partner since January 2018, changed in April 2020 after performing very well up to that point. Although the transition went smoothly, rankings declined over time. The COVID-19 pandemic also had a negative effect on the international education industry.
Purpose:
We needed to recover the decline in rankings for generic keywords and keywords selected for the countries where the company operated. To do this, we reviewed education-related content covering nearly 500 universities and graduate programs, updated all blog content, and improved internal linking.
After these steps were implemented, the Google core update helped website traffic reach its highest level to date, an outcome we had been confident the work would support.
Results:
- Number of Keywords Ranking between 1st and 3rd: 91+%
- SEO Visibility Score: 30+%
- Organic Traffic (MoM): 30+%
* Data related to SEO visibility score and keyword were obtained by subtracting the highest score achieved before June 2021 from the score achieved in June 2021. The comparison was made with the second highest-performed period.
