434% Increase in SEO Visibility!

Dido Group was established in Istanbul in 1983 and operates in ready-to-wear clothing. In 2000, the group introduced AVVA, a fashion brand it owns and licenses.

AVVA made a striking debut in men's apparel with an innovative approach and developed its own fashion language for stylish men drawn to a youthful, sophisticated, contemporary, and original look.

The brand has more than 80 concept stores in Turkey and more than 30 abroad. Today, AVVA reaches fashion enthusiasts through stores in Italy, Germany, Romania, Russia, Ukraine, Morocco, Egypt, Syria, and Lebanon, as well as more than 600 sales points in the USA. It is also a registered brand in 120 countries.

Challenges:

At the start of the project, the website attracted traffic almost entirely from brand and brand + generic keyword queries. It had very little visibility in generic searches.

Another major issue was the presence of duplicate category pages under different parent categories, caused by the campaign system's setup.

Purpose:

Our main goals were to help AVVA.com.tr attract traffic from non-branded queries as well as brand searches, resolve the technical issues, remove duplicate pages, and give users a better experience.