19% Increase in SEO Visibility Score, 595.30% Increase in Organic Sessions, 910.10% Increase in Revenue!

With more than 20 years of experience in the energy and electrical materials industry, Yıldız Elektrik-Inşaat brought its expertise to e-commerce through Star Akım. Built on the principle of reliable trade, the website offers premium products from world-renowned brands at sensible prices, backed by high-quality service. Star Akım brings quality, service, speed, and sustainability into its retail operations with the aim of achieving ultimate customer satisfaction.

The brand continues to deliver affordable solutions that meet its customers' expectations and needs. Its facilities include a 7000m2 main office in Ferhatpasa, Atasehir, along with a company store and warehouse.

Challenges:

Starakim.com works in partnership with a company that provides a ready-made e-commerce architecture. Because of that architecture, we ran into problems adding schema markup to category pages and applying server-side speed improvement techniques. We also faced delays because we could not manage redirections in bulk.

Purpose:

When we first started working on Star Akım, the website had no properly organized category structure and far too many duplicate pages. The existing pages were also thin on content and carried various technical errors. We worked toward an ideal category structure by building brand search and product type pages and by closing or merging unnecessary category pages. Our optimization recommendations focused on creating the most relevant pages for targeted keywords and choosing those keywords in a user-oriented way.

On the technical SEO side, too many pages with parameters were eating into the crawl budget. By decommissioning those pages, we cleared the way for Googlebot to crawl the pages that matter more. We set out to increase the number of products on the pages and strengthen the content. We also identified products that were not selling but had search volume above a certain level, shared them with our client, and suggested promoting them. A thorough blog strategy was needed too, so we created blog content to guide the target audience. That suggestion drove a significant increase in traffic and sales.

We created content for the established categories, paying close attention to using every relevant keyword, low or high volume, that fit each category. This let us attract traffic through lower-volume keywords, where competition is smaller, when we could not yet reach the ranking we wanted for high-volume keywords in fiercely competitive queries. As a result, we widened the range of keywords bringing in organic traffic. We made sure that range leaned toward sales-oriented keywords in particular. For example, we took a direct sales-oriented approach by targeting keywords built from brand name plus product name, such as Viko socket or Next Satellite Receiver.