43% Increase in Organic Traffic and 68% Decrease in Bounce Rate!

Founded in 2013, iyzico provides virtual POS services and artificial intelligence-based payment technologies to e-commerce companies of different sizes. Its simple, secure platform helps businesses manage complex payment processes. After playing a role in the digitalization of thousands of companies in a short period and achieving significant success, iyzico was acquired by the global company PayU in 2019. Alongside its services, iyzico continues working to make financial services more widely accessible.

iyzico Buyer Protection addresses common concerns about online shopping and aims to provide a better shopping experience. Through 24/7 live support and more convenient cancellation and refund processes, iyzico gives customers greater control. To date, more than 2 million customers have shopped online with the security provided by iyzico Buyer Protection, and the number continues to grow. Pay with iyzico, a mixed payment solution, also gives millions of customers who do not work with a bank access to iyzico Buyer Protection when shopping online.

iyzico continues to make online shopping easier for customers and sellers through accessible, innovative technology.

Challenges:

The client in this project, iyizco.com, faced strong competitors. We targeted competitive keywords such as "Virtual POS" while the site went through two transitions and design changes. Our aim was to secure lasting high rankings for these competitive queries without losing ground during the transitions.

Purpose:

We optimized product pages and created SEO-friendly blog content, primarily to support those pages. We also regularly monitored duplicate content and broken pages that appeared during site transitions and periodic technical improvements.

Since our partnership began in 2017, our internally developed https://tools.zeo.org/carbon/Carbon tool has helped us significantly reduce the number of pages returning 4xx error codes. For more than two years, we have also maintained a top position in search results for the highly competitive keyword "Virtual POS." We believe sustainable success depends on teamwork.