SEO Services
Technical SEO Services
Some of the 500+ brands we've worked with
See all references
What we fix
Technical SEO, end to end
Capabilities
Crawl & IndexOptimization
Crawl and index work comes first when the benchmark shows Search Console keeping fewer pages than your sitemap claims, because speed gains on unindexed URLs pay nothing.
Core Web Vitals& Speed
Pick this when the Core Web Vitals half of the benchmark is the weak half, and your engineers need a field baseline before touching checkout or forms.
Site Architecture& Internal Linking
Reach for architecture work when the log files show crawlers circling shallow pages while your priority URLs sit three clicks deep behind a link nobody meant to leave.
Structured Data& Rendering
When the same template renders one page to a browser and something thinner to a crawler, this is the branch that reconciles the visible page, the HTML, and the JSON-LD.
Why it matters
Technical constraints can limit every other SEO effort
Good content and strong links still need pages that can be reached, rendered, indexed, and loaded fast enough to use. When one link in that chain fails, everything upstream of it stops mattering. Technical SEO shows you where it breaks, and which break is costing you most this quarter.
How we work
Audit, prioritize, ship, verify
We run a full technical audit, rank fixes by traffic impact and effort, and work with your engineers to ship them. Each change is then checked in Search Console and field data.
Scope and ownership
Audit, prioritize, ship with your engineers, then verify in field data
Every change is traceable back to the evidence that prompted it and re-checked after it reaches production.
We read crawl data, log files, and Core Web Vitals alongside the relevant competitor context to find what may be capping rankings, then weigh each issue by expected traffic impact against engineering effort and order the roadmap accordingly. Zeo works alongside your developers so the agreed fixes actually reach production, while the release process and platform constraints stay yours. Shipped changes are verified in Search Console and field data and then watched for regressions, because a deployed change is not the same as a solved problem.
How a technical SEO engagement runs
Establish a technical benchmark
Crawl data, log files, and Core Web Vitals, read alongside the relevant competitor context, to find what may be capping your rankings.
Prioritize the fix roadmap
We weigh each issue by expected traffic impact against engineering effort, then order the work so the most consequential items come first.
Implementation with your team
We work alongside your developers to ensure the agreed fixes reach production.
Verify and monitor changes
We check the shipped fixes in Search Console and field data, then keep watching for regressions. A deployed change is not the same as a solved problem.
From our clients
What clients say about working with Zeo
Clients describing what the working relationship is like in practice.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.
Kaan Deniz, Founder
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager
When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.
Murat Özkan, Head of E-commerce at GrandVision Turkey
With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
Ceyhun Burak Akgül, Co-Founder & Co-CEO
Technical work
Case Studies
Crawl, indexing and template problems that had to be fixed before anything else could rank.
The specialists behind this SEO work
Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.
Samet Özsüleyman
SEO Manager
Ruhan Tiryaki
Senior SEO Analyst
Sena Önder
Senior SEO Executive
Elif Naz Akan Karakoç
Senior SEO Executive
Bensu Tınastepe
Senior SEO Analyst
Gülşah Şahin Özkan
Senior SEO Analyst
Ali Özgün Öz
SEO Executive
Aybüke Göktuna
Senior SEO Analyst
Yağmur Bayram
Sr. SEO Analyst
Emir Kağan Kahveci
SEO Analyst
Burak Pehlivan
Co-founder & CEO
Ozan Ketenci
VP of Consulting & Strategy
Metehan Urhan
New Business & Partnership Manager
Can Mutioğlu
Senior SEO Executive
Ataberk Yüzat
SEO Executive
Content we've produced on this topic
Tools we use
The SEO stack behind the work
Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.
Technical SEO, crawling & site speed
- Screaming FrogWe run the full crawl first, since it is what surfaces the orphaned pages, redirect chains, and duplicate URLs that set the technical benchmark. Everything in the fix roadmap traces back to something this crawl actually found.
- BotifyWe pair the crawl with your raw log files to see exactly what Googlebot is spending its budget on, not what we assume it is doing. On a large site, that split between real bot behavior and simulated crawl is usually where the technical benchmark starts.
- SitebulbWe use the crawl maps to see exactly how many clicks deep each page sits and where internal link equity is being wasted on pages that do not need it. That evidence is what we build the internal-linking fixes in the roadmap on, not a general sense that navigation feels cluttered.
- LumarOn sites too large for a desktop crawler to finish in a reasonable time, we run the crawl on Lumar instead and leave it scheduled to repeat automatically. That schedule is how we catch a fix regressing after it shipped instead of waiting for the next audit.
- JetOctopusOn sites that do not need a full enterprise log setup, we run the log analysis on JetOctopus and sort bot hits by user agent and response code. It is usually enough to show which URL patterns are burning crawl budget without the cost of the larger platforms.
- OncrawlWe cross-reference the crawl against analytics and log data to see which crawled sections are actually earning traffic and which are just costing budget. That comparison is what ranks the fix roadmap by impact instead of by raw issue count.
- PageSpeed InsightsWe pull field data for LCP, INP, and CLS per template, since those are the metrics Google actually scores rather than a lab estimate. Whichever metric is failing on which template decides what the speed portion of the fix roadmap looks like.
- GTmetrixOnce PageSpeed flags a template as failing, we pull the waterfall to find the specific script, font, or render-blocking request causing it. That request-level detail turns a vague speed complaint into a fix ticket engineering can act on.
- WebPageTestWe run the before-and-after filmstrip test once a Core Web Vitals fix ships, using a connection profile close to your actual visitors rather than a fast lab connection. That comparison is the proof we attach to the verify step in the roadmap.
- Schema AppWe manage the schema markup and check it against the rendered DOM, since a JavaScript fault can strip structured data that looked correct in the source. That rendered-versus-source gap is usually where a structured-data issue actually lives.
- RyteWe leave the anomaly detection running after a major fix ships, so a sudden indexability or traffic drop gets flagged sooner than the next scheduled audit would catch it. It is the early-warning layer behind the verify-and-monitor step.
- SeobilityWe schedule the lighter recrawl to run between full audits, checking the same wide parameter set each time so a new error gets caught before it compounds. It is the cross-check that keeps the monitoring step from depending on memory alone.
- Netpeak SpiderWhen a fix touches a large batch of URLs at once, such as a site-wide redirect, we run the bulk check on Netpeak since it filters and exports that volume faster than the rest of the stack. That export is what we compare against the original issue list to confirm every URL got fixed.
Search engine & CMS essentials
- Google Search ConsoleWe split monitoring between two reports: Coverage tells us whether the fixed page is actually indexed, and Crawl Stats tells us whether Googlebot's visit rate to that section changed. When neither number moves after a fix ships, we treat the issue as still open.
Next step
Solve the technical issues holding back your rankings
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