SEO Consultancy
Search Engine Optimization
Zeo partners with leading enterprise and growth brands on digital visibility. Our SEO story began in 2006 with what we describe as the first SEO blog in the MENA region.
We start by looking at the site, the market you compete in, and what your team can realistically ship. Those findings turn into an SEO plan where every piece of work has someone's name against it.
Some of the 500+ brands we've worked with
See all references
Our
SEO Services
The six capabilities below carry most of the recurring work in an SEO engagement.
Capabilities
Technical SEO ServicesWe look at crawling, indexing, rendering, architecture, and Core Web Vitals, then rank the fixes by what each one is worth.Learn more 
On-Page SEO ServicesPage content, metadata, markup, and internal links, lined up with search intent and the job the page was built to do.Learn more 
Link Building & Off-Page SEOWhere your authority gaps are, which lost references are worth recovering, and which links we'll go after inside clear ethical limits.Learn more 
Local SEO ServicesProfiles, citations, reviews, and location pages, worked with relevance, prominence, and proximity in mind.Learn more 
International SEO ServicesEach market gets its own language, locale, architecture, and content decisions, so the right version reaches the right country.Learn more 
E-commerce SEO ServicesCategory, product, inventory, merchandising, and faceted-navigation decisions, judged against organic revenue.Learn more Engagements
Work with an end point already agreed. A diagnosis to deliver, a risky change to get through, or a decision to advise on.
SEO AuditWe find the technical, content, and authority problems capping your rankings, then turn what the evidence says into a roadmap ordered by what each fix is worth.Learn more 
SEO MigrationA platform move, domain change, redesign, or consolidation puts rankings at risk. We handle the redirects and audits, and we validate everything after you go live.Learn more 
SEO ConsultingFor teams that can already execute but need senior direction on where organic search pays, what to fund, who decides, and which roadmap is worth committing to.Learn more Solutions for your context
Your scale, platform, or business model shapes the service. The team with the relevant capability still owns the execution.
Enterprise SEOZeo's enterprise SEO services scale organic growth across large sites with governance, automation, cross-functional workflows, and reliable technical execution.Learn more 
Shopify SEOWe work on the themes, collections, products, apps, and platform-specific technical settings that decide how much organic traffic a Shopify store actually gets.Learn more 
SaaS SEOProduct-led content, comparison keywords, technical work, and authority building, all aimed at the organic traffic and signups that a software company runs on.Learn more 
B2B SEOSearch intent, technical foundations, B2B content, and measurement someone can stand behind, so an entire buying committee can find you and then believe you.Learn more Specialist disciplines
Disciplines with their own working habits and constraints, backed by the same core SEO capabilities.
Search foundations
What SEO consultancy covers
SEO connects your commercial pages with what search engines look for when ranking answers for high-intent queries.
It evaluates how Google and other search engines assess relevance and authority, then improves content architecture, technical accessibility, and quality signals across the site.
For those new to SEO
SEO is a team responsibility
SEO needs several teams pulling in the same direction from the first week. A consultant can find the opportunity and write the recommendation, but the people who ship it are usually your content team, your developers, your product owners, and other stakeholders on your side. Thinking of SEO as “experience optimization” is one way to get all of those contributions into a single plan. The ZEO Blog and ZEO TV go further into it.
How Zeo develops
SEO strategies
Ranking positions are only part of it. The real job is helping a search engine connect someone's question with a page that answers it properly.
SEO works best when there is something genuinely worth surfacing. So our consultancy looks at three areas that feed each other: the pages and content that answer the search need, the technical work that lets search engines reach that material, and the links and mentions that give it standing.
Our team attends conferences like Mozcon, Searchlove, and BrightonSEO. People from the management team have also been invited to speak at conferences in European countries including England, Germany, and Italy. What comes back from those rooms feeds our internal knowledge sharing, and we adapt the process for each market we work in.
SEO Analysis Process
Priorities, constraints, and shipping capacity differ from brand to brand, so one fixed analysis template never fits. We use the first meeting to pin down what you need, then build a project plan that puts the likely near-term wins early without losing the longer work. We do some homework first. Before that meeting we read up on the product or service and prepare a preliminary analysis, which points at the opportunities worth talking through, including the ones that may pay off sooner. Here is how the work is usually organized:
Feasibility
Market and competitor research, organic traffic forecasting, SEO benchmarking, budget allocation
Research
Onboarding, competitor analysis, SEO visibility, goals, and forecasting
Consultancy
Technical SEO, content and on-page SEO, link-earning strategy, off-page SEO
From our clients
What clients say about working with Zeo
Clients describing what the working relationship is like in practice.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.
Kaan Deniz, Founder
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager
When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.
Murat Özkan, Head of E-commerce at GrandVision Turkey
With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
Ceyhun Burak Akgül, Co-Founder & Co-CEO
Selected SEO
Case Studies
Long-running organic programmes across retail, finance and publishing. Each write-up covers what we found, what we changed, and what moved.
The people leading this work
Zeo has worked with more than 500 brands since the agency started in 2011, across six practices. Below are the leads for the one this page belongs to.
İpek Ezer
Performance Marketing Executive
Onur Durdağı
Performance Marketing Executive
İlker Emir
Senior Performance Marketing Executive
Sevda Yurtvermez
Performance Marketing Team Lead
Serap Yurtvermez
Performance Marketing Team Lead
Abdullah Tanıdır
Performance Marketing Team Lead
Metehan Urhan
New Business & Partnership Manager
Zafer Yıldız
Web Analytics Manager
Tools we use
The SEO stack behind the work
Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.
SEO platforms & research suites
- AhrefsThe hub's SEO strategies section spans technical work, content priorities, and authority building. Ahrefs is the shared competitive dataset that connects those strands when Zeo decides what the site lacks versus what the market already rewards.
- SemrushThis hub's first process step is market analysis, not just site diagnosis. Semrush supplies the demand and competition view Zeo uses to decide whether a page, cluster, or migration target is worth prioritizing in the first place.
Technical SEO, crawling & site speed
- Screaming FrogTechnical SEO, migrations, internal linking, and information architecture all begin with an actual crawl rather than a hunch. Screaming Frog is the hub-level technical baseline behind those decisions across the six service lines linked from this page.
- Schema AppOn-page SEO here includes more than title tags and copy. Schema App is the hub-level answer to structured data and rich results work, especially where product, article, and entity markup needs to be maintained as one coherent system.
- PageSpeed InsightsThe hub's FAQ asks how user experience and SEO connect. PageSpeed Insights is the common proof surface for that answer, because it ties experience metrics to technical recommendations the SEO and development teams can both inspect.
- SISTRIXAt hub level, Zeo often needs a second independent market view before calling a trend structural rather than temporary. SISTRIX's visibility index adds that outside check, especially when tracking whether a site's broader organic footprint is genuinely gaining or eroding over time.
Enterprise SEO & market intelligence
- SimilarwebThe hub does not treat every visible competitor success as an SEO story. Similarweb gives Zeo the channel-mix context to separate organic strength from paid, referral, or direct dominance before recommending an SEO response.
Search engine & CMS essentials
- Google Search ConsoleThe hub starts from what your site can realistically ship and what search already says about it. Search Console provides that direct record of indexing, query visibility, and technical coverage before any technical, on-page, or strategy recommendation moves forward.
Connected organic growth services
These services meet SEO at agreed handoff points. The responsibility for each discipline stays with the team that does it every day.
Next step
Tell us what you are trying to rank
Questions about SEO consultancy