Stay Active, Stay Optimized!

Founded in France in 1976, Decathlon is a global retailer offering sports equipment from many different brands. Its operations in Turkey run through https://www.decathlon.com.tr/.

Challenges:

The most urgent issues included redirecting URLs from the old category tree and resolving duplicate categories. Gaps in the meta tag setup were also affecting CTR, and the site needed many technical SEO improvements. The brand's committed cooperation in implementing SEO actions helped us resolve difficult issues.

Purpose:

Increasing organic visibility and sessions for the Decathlon Turkey website was one of our primary goals. We created a new category tree and resolved redirect problems, leading to major improvements on category and product pages.

We addressed crawlability and indexability issues so Googlebot could crawl the site more efficiently, and fixed hidden content on some pages. Within a set period, we made the planned detailed improvements to categories and product names. We also analyzed the site's parameters and set rules in the robots.txt file to optimize the crawl budget. As a result, we achieved the intended outcomes in this runner-up project.