We look for a publishable story in your data, expertise, and news, then shape and pitch it for the journalists who cover the subject. Coverage is never guaranteed, but a useful angle can earn authority, backlinks, and relevant awareness.

Some of the 500+ brands we've worked with

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Earned media with a clear story behind it

Content Distribution & Promotion

Content Promotion

Publishing a strong asset does not guarantee an audience. Content Promotion selects the channels, audience segments, and message for a deliberate push behind a specific piece that already exists.

One asset, one non-paid push, and a strategist who can rule the piece has not earned it. A quiet result is then reported as quiet rather than reframed.

Content Syndication

Allowing a partner to republish your work can extend its reach, but poor canonical handling may put the original page at risk. Content Syndication vets the partner, sets clear terms, and verifies the live canonical or attribution setup.

Someone else republishes your page, so the original can lose credit. An SEO lead opens the partner's live URL, confirms the canonical by hand, and sets a recheck date.

Content Repurposing

One strong asset can support threads, slides, clips, emails, and other useful formats without changing its verified claims. Content Repurposing reshapes the source for each channel rather than copying the same text into new containers.

Start from one verified source and reshape it per channel. The source-to-derivative map is the reason a later correction reaches the clip you made third, not only the first draft.

Multi-Channel Content Distribution

Multi-Channel Content Distribution gives each channel a specific job and places those jobs in a deliberate sequence. The result is one coordinated plan rather than copies of the same message competing for attention on the same day.

Nothing here gets written. It assigns each channel one job, a named owner, and a slot in the sequence, then resolves the two calls to action competing on the same day.

Digital PR & Earned Media

Media Outreach

Media Outreach takes one timely story, such as a launch, milestone, or announcement, to the journalists most likely to cover it this week. Each campaign uses a qualified list, personal pitches, and one respectful follow-up rather than mass distribution.

One story with a real deadline, a list short enough that every name comes from a recent byline, and a single respectful follow-up before the contact is closed.

Journalist Relations

Journalist Relations is the ongoing work that happens between pitches. We identify who regularly covers your field, offer useful context without demanding coverage, and build a record of reliable follow-through before you need to ask for attention.

The work between campaigns, when there is nothing to pitch. Contact is offered without an ask, and every promise made to a reporter is logged until it is closed.

Digital PR Link Earning

You already have something people could cite: a dataset, a tool, or original research. Digital PR Link Earning finds the publishers whose readers would benefit from it and makes the case for a link, without paid placements or manufactured relevance.

The citable thing already exists and links, not coverage, are the outcome. Every placement is opened by hand, because an unlinked mention counts as a different result entirely.

Data-Led Digital PR

Your usage data, survey results, or analysis of public records may contain a story unavailable elsewhere. Data-Led Digital PR identifies a defensible finding, documents the method, and builds a pitch for relevant reporters.

Your own numbers hold the angle. The sample and method get stress-tested first, and if the math will not survive a reporter's question the campaign stops there.

Press Release Writing & Distribution

Press Release Writing & Distribution creates the formal, dated record for an announcement. We verify the facts and quotations, document approvals, and send the release through the channels its stakeholders expect.

For an announcement that needs a dated public record. Every figure and quotation traces to a named approver, and the release waits when legal or the spokesperson is unavailable.

Linkable Asset Campaigns

Earning links starts with creating something worth citing. We develop a useful tool, calculator, dataset, or resource, then run the campaign that puts it in front of relevant publishers.

Nothing citable exists yet, so this builds the tool or dataset first and hands it to a specialist who did not make it, to try breaking before launch.

Search engines may treat links and brand mentions as trust signals. Digital PR pursues those signals through stories that editors and journalists independently decide to cover, with wider awareness as a separate outcome.

We test the angle in your data or expertise, prepare the material a journalist would need, and pitch outlets that cover the subject. A link or mention remains the publisher's decision, even when the story is strong.

The story has to stand on your data or expertise before a link is part of the conversation at all.

We test the angle against your data, expertise, and the current news cycle, then produce the releases, data reports, visuals, and pitch decks a journalist needs to assess it. Zeo pitches the outlets that cover the beat, follows up, and keeps the outreach record current. Coverage and links remain the publisher's decision, and reporting separates coverage, referral traffic, authority signals, and any SEO movement that can reasonably be connected to the campaign.

We develop the angle, prepare the evidence, and handle outreach

An angle worth testing
Interviews with your team, the available data, and the current news cycle help us identify an angle a journalist could use.
Asset creation & press materials
We produce releases, data reports, visuals, and pitch decks that let journalists assess the story and its source material.
The journalists who cover this beat
We contact relevant journalists and publications with a pitch written for their beat, follow up professionally, and keep the outreach record current.
Coverage tracking & link reclamation
We monitor published coverage, confirm backlinks, and request links for relevant unlinked mentions. Reporting separates coverage, referral traffic, authority signals, and any SEO movement that can reasonably be connected to the campaign.

Their accounts of the work are more useful than another claim from us.

We were working with a global supplier on SEO before. Accessibility and process management were a bit harder with those teams. On top of that, global suppliers were more costly for us because of exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit and fixed the issues it surfaced. After that, we gave SEO a strategic role in our digital marketing, created an always-on SEO strategy for our brands, and rolled it out step by step.

Didem Namver, Sr. Head of Digital

We strictly follow regulations and algorithms that can change at any moment, so we need to act fast. Here, Zeo has become a partner that meets all our expectations with a professional, innovative, and solution-oriented approach. The Zeo team has become a true stakeholder in our success, treating our optimization processes and our brand as if they were their own. On behalf of the Acıbadem Healthcare Group family, we'd like to thank the entire Zeo team — they work tirelessly, keep improving, and never compromise on bringing their energy no matter the circumstances!

Emre Baykal, Director of Digital Marketing

Coverage and references earned in categories where nobody was linking to us yet.

Otsimo

89% Increase in the Number of Organic Sessions and 88% Increase in the Number of Organic Users

SDM Kalibra Diet

31% Increase in Clicks and 46% Position Improvement!

Elastron

69% Increase in Organic Sessions and 490% Increase in SEO Visibility!

Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.