136% Increase in Clicks and 195% Increase in SEO Visibility!

Established in 2006, TatilVillam has a team of 20-25 working across two offices in Kaş and Fethiye. Its mission is to become a world-renowned Turkish company by offering smooth, reliable on-site villa rental services. As it expands its portfolio and service network, TatilVillam continues to provide high-quality villa rentals.

Challenges:

At the start of the project, we found thin blog content covering travel guides, activities, and the latest news. Alongside technical problems, the website also had crawlability issues. A serious downtrend had developed because only one page directed users to the other pages. The category and sub-category hierarchies were a particular concern, as were the structures used to present products to users.

**Purpose: **

One of our top priorities was to address the crawlability problem through technical improvements and make the website's structure clearer to both users and search engine bots. We approached these improvements with the customer in mind.

Together with the client, we prioritized stronger rankings for competitive queries such as villa rental, regional pages, villa types, and rental villa service. We also set out to improve the pages presented to users. The TatilVillam team provided dedicated support in implementing software-related recommendations, allowing us to focus on improving rankings for keywords related to TatilVillam's service while resolving crawlability issues. Following these improvements, keyword groups including rental villa, fethiye rental villa, kalkan villa, antalya rental villa, honeymoon villa, conservative villa, bodrum rental villa and antalya villa rental, which periodically see increases in search volume, ranked in the first 3 rows of organic results as of July 2022. We also improved blog content on travel, activities, and the latest news, while providing guidance on these topics. In April, we brought structures serving the same function together within the blog. We transferred weak content from the travel guides and activities categories into the blog structure, combined related material, updated it, and gave it a more qualified structure.