We plan, build, and optimize Meta campaigns around audience strategy, creative testing, and server-side measurement.

Some of the 500+ brands we've worked with

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Integrated campaigns across the Meta ecosystem

Where this work is owned

Full-FunnelCampaign Architecture

Prospecting and retargeting audiences are separated by stage, with handoffs and exclusions set to reduce overlap between awareness, consideration and conversion campaigns.

Cold prospects and last month's converters need different treatment, and the exclusions that enforce that live here.

Creative Testing& Iteration

We compare hooks, formats, copy angles and visuals using conversion evidence. Variants advance or retire when the agreed threshold is met, while fatigue remains under review.

Comparing hooks, formats and visuals teaches you something only if one variable changed and the evidence bar was agreed first. That discipline lives here, fatigue tracking included.

Audience Strategy& Segmentation

Lookalike, interest, behavior and custom audiences are checked for overlap, exclusions and signal quality before targeting is refreshed.

Lookalike, interest and custom audiences accumulate on Meta faster than anyone documents them. Go here for the register carrying each one's source, overlap, consent basis and expiry.

A Zeo crew hoisting a server container onto a platform and routing a first-party pipe

CAPI& Attribution Setup

Server-side event tracking and conversion API integration can recover missing signals and reconcile duplicates. Reporting outside Meta still carries platform and consent limits.

CAPI needs somewhere to send from. The container gets provisioned on your own subdomain, sized to real traffic, and handed over with a runbook whoever operates it needs.

Meta rewards fresh creative and precise audiences. Without structured testing and strong measurement, even winning campaigns decay fast. We replace guesswork with a repeatable creative and audience rhythm.

We define the growth thesis, build a testing roadmap across creative and audiences, and use attribution data to decide what to expand, revise, or stop.

Meta performance decays as creative wears out, so the testing cadence is part of the deliverable.

Historical creative and audience data sit beside CAPI health and pixel evidence to shape a 90-day plan tied to revenue, then a creative testing matrix across hooks, formats, copy, and CTAs is matched to funnel stage and audience segment. Zeo launches with budget controls and a weekly testing cadence and adjusts bids, placements, audiences, and creative as evidence accumulates; production capacity, brand approval, and the server-side data your CAPI implementation sends stay on your side. ROAS, CPA, and creative-performance reporting carries its own limits rather than presenting platform-reported conversions as incrementality.

From account review to the next testing cycle

Account audit & growth plan
Historical creative and audience data sit beside CAPI health and pixel data. Together, they shape a 90-day plan tied to revenue.
Creative and offer mapping
We build a creative testing matrix across hooks, formats, copy, and CTAs, matched to funnel stage and audience segment.
Launch & iterative optimization
Campaigns launch with budget controls and a weekly testing cadence. We adjust bids, placements, audiences, and creative as evidence accumulates.
Reporting & strategic reviews
ROAS, CPA and creative-performance dashboards support recommendations for the next cycle, with reporting limits stated alongside them.

These clients describe the planning, measurement, and communication they experienced while working with Zeo.

International success stories and the segmentation and diversity of Zeo Agency's clients were the main reasons we chose to work with them in the first place. At our very first meeting, we were convinced by their expertise. They think like us, they work like us, and they behave like us. What sets them apart from other service providers is discipline and communication. After working with them, we saw a significant increase across Foriba's digital channels. Thanks to them, we gained quality traffic and potential customers, which gave us more meetings with good leads and directly affected sales.

Serkan Haşlak - Marketing Director

Before working with Zeo, we had serious problems, especially with planning and measurement. Because we couldn't get complete measurements and reports, we struggled to evaluate our work. Evaluating the data correctly, in line with scientific rules, was the most important thing for us. At Zeo, there is a culture of measurement and evaluation above all else. We are impressed that their approach is entirely data-driven. We are glad that they take ownership of their work, give constant feedback, and stay in a continuous improvement cycle. Together, we have found ways to win more customers while spending less.

Dr. Kadir Kırmızı - General Manager

Before we started working with Zeo, we believed we couldn't get a return on our investment in Google Ads or run performance optimization properly. Once we were confident that campaign performance management was in expert hands, we could devote all of our time to development and integration. Our old campaigns gave way to campaigns that are built faster, localized without any burden on us thanks to Zeo's business partners, constantly optimized, and trackable in real time via dashboards, with conversion tracking that comes through in practical, detailed, and easy-to-read reports. We see Zeo as part of our team, no matter the location.

Serhan Demirel - International Digital Marketing Manager

Meta accounts run beside search, with their own revenue target rather than a support role.

Technogym

Paid Search: Conversion: +117%, Paid Social Conversion: +111%

Star Akım

Paid Search Revenue: +144%, Paid Social Revenue: +154%

Armağan Oyuncak

Paid Search - Transactions: +2121%, Revenue: +2413%

Paid Search, Paid Social, CRO, and Programmatic each run under a named owner at Zeo. The consultants below are matched to the channel this page is about, so you can see who you'd actually work with.