Data Driven
Content Marketing
Zeo partners with enterprise and growth brands on digital strategy. Our story began in 2006 when we launched Turkey's first SEO blog.
We start by looking at your brand's audience, the market context, and what your team can ship. Those findings turn into a content strategy where every piece has a clear job and owner.
Some of the 500+ brands we've worked with
See all references
Our
Content Marketing Services
Tell us where the program is stuck. We can take responsibility for the whole system or support a specific part, from strategy and writing to distribution and measurement.
Content CreationEditorial capacity planned around your brand voice and review standards.Explore this capability 
SEO CopywritingSearch-led copy that answers the query and gives the reader a clear next step.Explore this capability 
Content WritingArticles, guides, and landing pages written from verified sources and expert input.Explore this capability 
B2B Content MarketingContent planned for the people, questions, and evidence involved in a long B2B decision.Explore this capability 
Content StrategyA plan for what to create, update, combine, or stop, tied to a business goal.Explore this capability 
Digital PRSource-backed stories pitched to journalists when the subject is genuinely worth covering.Explore this capability 
Blog WritingAn editorial program that connects search demand, expert input, distribution, and regular updates.Explore this capability The basic idea
What is Content Marketing?
Content marketing means planning, producing, and distributing material that is useful to a defined audience. The difficult part is choosing the right subject and format, which starts with understanding what that audience needs.
Start with the decision
Give every piece a reason to exist
A clear objective helps you decide what to leave out as well as what to make. Audience research, search demand, business priorities, and distribution all become practical filters for the calendar.
How we run
A Content Marketing Program
We set the strategy, produce and publish the work, then compare performance with the goal agreed at the start.
The detailed workflow depends on your team and the part of the program we own. We agree the steps and responsibilities with you, and if your team will take over part of the work, we can support that handoff with training.
Content Marketing Process
No two teams begin with the same audience, content estate, or production capacity. We review the current position, ask what the program needs to achieve, and prioritize the work most likely to answer that need in the near term. The four stages below show the typical flow.
Content Strategy
Review existing content and competitors, define the audience, and agree the program goal
Content Generation
Study search demand, prepare briefs, and train the team where it will own production
Publishing Content
Publish on the website, social channels, and email, with outreach where it fits the work
Performance Measurement
Compare results with the agreed goals and mark the CTR work that needs attention
Our Clients'
Thoughts about Zeo
Their accounts of the work are more useful than another claim from us.
We were working with a global supplier on SEO before. Accessibility and process management were a bit harder with those teams. On top of that, global suppliers were more costly for us because of exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit and fixed the issues it surfaced. After that, we gave SEO a strategic role in our digital marketing, created an always-on SEO strategy for our brands, and rolled it out step by step.
Didem Namver, Sr. Head of Digital
We strictly follow regulations and algorithms that can change at any moment, so we need to act fast. Here, Zeo has become a partner that meets all our expectations with a professional, innovative, and solution-oriented approach. The Zeo team has become a true stakeholder in our success, treating our optimization processes and our brand as if they were their own. On behalf of the Acıbadem Healthcare Group family, we'd like to thank the entire Zeo team — they work tirelessly, keep improving, and never compromise on bringing their energy no matter the circumstances!
Emre Baykal, Director of Digital Marketing
Content work
Case Studies
Programmes where the gain came from what was published: recipe libraries, product copy and category pages that had to earn their rankings.
The people leading this work
Zeo has worked with more than 500 brands since the agency started in 2011, across six practices. Below are the leads for the one this page belongs to.
Deniz Çağın Demirci
Frontend Developer
Mirzamin Aghazada
UI/UX Designer
İpek Ezer
Performance Marketing Executive
Sinem Bakır Yavaş
Senior SEO Executive
Sevda Yurtvermez
Performance Marketing Team Lead
İlker Emir
Senior Performance Marketing Executive
Serap Yurtvermez
Performance Marketing Team Lead
Abdullah Tanıdır
Performance Marketing Team Lead
Tools we use
The content stack behind the work
Research, briefing, editing and outreach each need their own tool. These are the ones our writers and editors work in.
Research and demand intelligence
- SemrushThis hub says every piece needs a reason to exist. Semrush is the family-level demand baseline Zeo uses to decide which topics, clusters, and briefs deserve resources before content production begins.
- AhrefsThe hub moves from audience and market context into a content strategy with clear ownership. Ahrefs connects those planning decisions to the competitive realities of what already ranks, earns links, and deserves a better answer.
- BuzzSumoThe hub asks why brands should invest in content marketing at all. BuzzSumo helps answer that by showing what people in the category actually read and share, not just what they search for.
Content optimization and briefs
- MarketMuseBecause this hub covers both new content and ongoing program management, Zeo needs a way to tell whether a topic truly needs a new asset or whether the existing corpus simply lacks enough depth. MarketMuse answers that planning question.
Editorial planning and design
- NotionThis hub's program orientation requires someone to own each piece and each review cycle. Notion is where those ownership and review structures stay visible after the kickoff deck is forgotten.
- AirtableThe hub's final move is from strategy into an actual content program. Airtable is the family-level anchor for that shift, because it makes calendar slippage, ownership gaps, and format imbalances visible rather than buried in documents.
Publishing, distribution and measurement
- Google Search ConsoleThis hub's program view includes performance measurement, not just planning. Search Console is the direct evidence for whether a topic needs new production, a rewrite, or a consolidation instead of another fresh page.
- Google AnalyticsThe hub asks how content marketing effects are measured. GA4 is the shared behavior layer that tells Zeo whether a piece attracted attention and whether that attention turned into meaningful action.
Services that meet the content program
These disciplines hand work to and from Content Marketing at agreed points. Each one stays with the team that runs it every day.
Next step
Build a content strategy that earns traffic
About Content Marketing