56% Increase in the Number of Organic Sessions

Established in 2015, Yemek.com is the content website of Yemeksepeti, one of Turkey's largest brands. Recipes make up most of its content, but readers can also find list-based articles, practical guidance on kitchen and home life, and tips for living well. Alongside recipe and entertainment videos, Yemek.com reaches its audience through YouTube and Instagram. Readers can also create content on the platform, which is one of the best websites in its category.

Challenges:

When we took over the Yemek.com project toward the end of 2015, shortly after the website launched, our first challenge was competing with strong rivals. Long-established competitors were far ahead of Yemek.com in brand awareness and content.

With the right content creation strategy, Yemek.com became one of the prominent players in its sector within two years. Organic sessions increased by 196% in 2016 compared with the previous year, followed by a further 411% increase the year after.

Once the content began performing at the desired levels for its target topics, we shifted our focus to new sources of traffic. We improved the category tree and began producing content on areas such as plants, how to cook/bake, cleaning, health, exercise, diet, and places.

Holidays, New Year's Eve, and special occasions such as the month of Ashura, when particular foods take center stage, are usually the most competitive times of year for websites like this. Yemek.com competes not only with direct rivals, but also with websites in other areas that are seeking visibility. We prioritize these periods and use dynamic planning to respond to them.

Purpose:

Our main purpose is to make Yemek.com a reliable brand and the first website that comes to mind for its target audience in this field. We use the latest technological developments and improve the architecture with search engines in mind, while aiming to give users the best possible experience.