Paid Search: Conversion: +117%, Paid Social Conversion: +111%
Technogym is an Italian fitness equipment manufacturer.
Technogym Wellness Company is a world leader in fitness equipment design and manufacturing. It provides customised solutions for private homes, fitness clubs, hotels, spas, rehabilitation centres, corporate gyms, universities, professional sports facilities and more. The brand's Wellness philosophy promotes a balanced lifestyle through regular exercise, healthy eating and a positive mental attitude. Wellness visionary Nerio Alessandri founded the company in 1983 after designing the first piece of Technogym equipment in his garage in Cesena, Italy.
Since then, Technogym has grown into one of the world's leading manufacturers of state-of-the-art fitness equipment, known for its timeless Italian design and innovative technology. The company employs over 2,300 people across 14 branches in Europe, America, Asia, the Middle East and Australia, and exports 90% of its production to 100 countries. Every day, more than 50 million people use Technogym equipment in more than 80,000 Wellness Centres and 300,000 homes worldwide. Technogym served as the Official Supplier for the last 8 editions of the Olympic Games, from Sydney 2000 to Tokyo 2020, as well as the 2018 Commonwealth Games.
Challenges
We carefully define the target audience, then shape the strategy around the right advertising channels and campaign models.
Purpose
Our aim is to increase the share of quality leads and optimize the strategy to reach the targets.
Results
Paid Search
- Total Users: +109%
- New Users: +104%
- Conversion: +117%
Paid Social
- Total Users: +93%
- New Users: +88%
- Conversion: +111%
*Sonuçlar 01.08.2023/31.01.2024 tarihleri ve önceki dönem arasını kapsamaktadır.
