A long B2B sale rarely depends on one reader. We plan content around the questions, objections, and proof needs that different people bring to the same decision.

Some of the 500+ brands we've worked with

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Each asset has a reader, a decision, and a reason to exist

Ongoing programs

Demand GenerationContent

Guides, reports, and webinars for accounts that are beginning to define the problem and consider what to do next.

Start here while the buying group is still arguing whether the problem deserves budget. The guides, reports, and webinars land before any vendor shortlist exists.

ThoughtLeadership

Executive bylines, original research, and opinion pieces built from views your leaders can defend in a conversation with senior buyers.

Choose this when senior buyers still disagree about the right approach and a named leader will defend a position on record, in bylines and original research.

Account-BasedContent

Landing pages, one-pagers, and sequences shaped for a target account or industry, using approved information that is relevant to the deal.

Once the target list is named and sales can say who sits on each committee, this one narrows the pages and sequences to those accounts and their approved facts.

SalesEnablement

Case studies, battle cards, and decks that help sales teams find current proof when a buyer raises a question or objection.

Take this route when the deal is live and the objection is already on the table. Sales needs a battle card it can find, not a new asset to brief.

Enterprise and mid-market deals can involve several people, long evaluation cycles, and a lot of research. Useful content gives each person evidence they can take into the next internal conversation.

We use customer interviews, sales conversations, and CRM data to understand the buying committee. Then we connect each asset to a real decision, produce it with your experts, and use feedback from sales and the market to improve the next round.

Before production starts we agree who the buying group is, which decision each asset supports, and what evidence it has to carry.

We interview customers and sales teams and review CRM data to work out how the buying group decides, then give every asset a stated audience, decision, and next step. Zeo plans and produces the long-form, short-form, video, and sales-enablement pieces as one program; your experts supply the substance and what sales hears feeds the next round. Reporting states the limits of what can reasonably be attributed to content.

From buying-group research to evidence you can measure

Learn how the buying group decides
We interview customers and sales teams, then review CRM data to understand what each person is trying to do, where objections appear, and what proof is missing.
Give every asset a clear job
The plan states who the content is for, which decision it supports, what evidence it carries, where it will be used, and what should happen next.
Produce across the channels the deal uses
Long-form, short-form, video, and sales-enablement assets are developed as parts of one program, with shared messages and evidence.
Feed sales response back into the plan
We track whether people find and use the content, how accounts engage, what sales finds useful, and how opportunities move. We also state the limits of what can be attributed to content.

Their accounts of the work are more useful than another claim from us.

We were working with a global supplier on SEO before. Accessibility and process management were a bit harder with those teams. On top of that, global suppliers were more costly for us because of exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit and fixed the issues it surfaced. After that, we gave SEO a strategic role in our digital marketing, created an always-on SEO strategy for our brands, and rolled it out step by step.

Didem Namver, Sr. Head of Digital

We strictly follow regulations and algorithms that can change at any moment, so we need to act fast. Here, Zeo has become a partner that meets all our expectations with a professional, innovative, and solution-oriented approach. The Zeo team has become a true stakeholder in our success, treating our optimization processes and our brand as if they were their own. On behalf of the Acıbadem Healthcare Group family, we'd like to thank the entire Zeo team — they work tirelessly, keep improving, and never compromise on bringing their energy no matter the circumstances!

Emre Baykal, Director of Digital Marketing

Technical subject matter written for buyers who already know the domain.

Ankutsan

Organic Page Impressions on Product Pages (YoY): 298%

Meteksan

103% Increase in Organic Visibility and 500% Increase in SEO Visibility

Vispera

+39% New Users and +198% Increase in Impressions!

Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.