We connect long, multi-stakeholder buying journeys to the canonical teams that own search content, technical performance, B2B editorial systems, and measurement. Their existing methods and ownership stay intact.

Some of the 500+ brands we've worked with

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Every workstream is led by the team and method family that owns it.

Where this work is owned

Search Journey &On-Page SEO

Problem, category, comparison, proof, and decision intent, mapped to pages that move each member of the buying group along.

Take this branch when the coverage check shows a role's question has no page accountable for answering it, and the fix is page purpose rather than production volume.

B2B ContentMarketing

Thought leadership, demand generation, account-based, and sales enablement content, produced by the Content Marketing team.

The evaluation committee needs proof each person can carry into an internal conversation. That production program, with its own briefs and sales feedback loop, belongs to the B2B content owner.

Technical SEOFoundation

Crawling, indexing, architecture, rendering, and performance kept steady across product, industry, resource, and international surfaces.

Long buying cycles mean a page gets found months before anyone talks to sales, so pick this when reachability, rendering, or speed is what's stopping that early visit.

A Zeo analyst organizes a large pile of crawl alerts into root-cause groups on an evidence board, then moves a short priority stack to engineering.

Web Analytics &Measurement

We tie organic discovery to qualified pipeline through consent-aware instrumentation and a measurement model built for decisions.

Rankings alone won't show whether a buying group moved. Assisted journeys and qualified pipeline need an event contract and a definition everyone agrees to before they mean anything.

B2B buyers move across roles, questions, proof requirements, and channels. This page helps a buying team enter the right system. On-Page, Technical, Content, and Analytics work remain with their canonical owners.

We set the shared outcomes and the handoff points. Each owner then delivers its part using one set of methods, artifacts, and acceptance criteria.

Before the workstreams start we agree the buying group, the question each role brings, and the pages accountable for answering them.

We map the roles, triggers, and questions across the buying group, then hold query demand against your current coverage, technical reachability, and what sales is hearing. Zeo assigns page optimization, technical controls, content production, and measurement to their canonical owners and writes the dependencies between them down; each owner keeps its own methods and artifacts, and what is shared is the outcome and the handoff point. Reporting reads leading search signals next to assisted journeys, qualified pipeline, and sales feedback, and says plainly where rankings alone cannot carry the claim.

From buying-group questions through to organic contribution you can measure

Model the buying group and search journey
We map the roles, triggers, and questions across the buying group. Then we match the proof each person needs to the pages that should answer them.
Compare demand with current coverage
We hold query demand against your current visibility and content quality. We also check technical reachability, authority, and whatever sales is hearing.
Assign the workstreams
Page optimization, technical controls, content production, and measurement each get an accountable owner, with the dependencies between them written down.
Measure qualified progress
We read the leading search signals next to assisted journeys, qualified pipeline, guardrails, and sales feedback. Rankings alone would tell you almost nothing here.

Clients describing what the working relationship is like in practice.

We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.

Didem Namver, Sr. Head of Digital

As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.

Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager

We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!

Emre Baykal, Director of Digital Marketing

Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.

Kaan Deniz, Founder

We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.

Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager

When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.

Murat Özkan, Head of E-commerce at GrandVision Turkey

With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.

Ceyhun Burak Akgül, Co-Founder & Co-CEO

Industrial and financial buyers researching a purchase that a committee will sign off.

Ankutsan

Organic Page Impressions on Product Pages (YoY): 298%

Meteksan

103% Increase in Organic Visibility and 500% Increase in SEO Visibility

iyzico

43% Increase in Organic Traffic and 68% Decrease in Bounce Rate

Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.

Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.

SEO platforms & research suites

Technical SEO, crawling & site speed

Content optimization & AI writing

Enterprise SEO & market intelligence

Search engine & CMS essentials

Send the market, the technical constraints, and your growth target. You get a named SEO consultant's read on what it takes to win organic visibility — not a template audit.

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