Organik Trafikte %93 Artış ve SEO Görünürlüğünde %100 Artış!

Founded in Trieste, Italy, in 1831, Generali Group opened its first agency in Istanbul in 1863. The company took a major step toward localization when it established Generali Sigorta Anonim Şirketi in 1989.

Generali, one of Europe's top three insurance companies, serves customers across Turkey through its website and call center, as well as a network of over 500 agencies. With the goal of becoming its clients' lifelong partner, Generali Sigorta provides high-quality, reliable products and services.

Challenges:

At the beginning of the project, the website's main product-related content was spread across three platforms.

Corporate website Generali.com.tr
Insurance Guide
Generali Blog where blog content were presented

This created a large amount of repetitive and similar content.

Our top priorities were:

Optimizing existing content,
Creating relevance between different content types
Adding operational outlinks to product pages

These priorities covered both technical SEO and content development.

Purpose:

Throughout the Generali.com.tr SEO project, we aimed to

Regularly create authoritative content for the Insurance Guide and https://www.generali.com.tr/blog/Blog parts of the website
Support the product pages on the main website with a sustainable flow coming from internal links
Develop content about the main products in a way that is beneficial for search engines and especially visitors

Alongside regular monitoring of technical improvements, we re-optimized all content with user experience and search intent in mind.

We also applied our own internal linking method with the help of xPath.