Some websites end up with several pages targeting the same keyword, and those pages compete with each other in search results instead of ranking together. Rather than one strong page consistently holding a top position, Google has to keep picking between near-duplicates, which often means none of them ranks as well as a single, consolidated page would.
To fix it, start by checking each page's performance in Search Console or a similar tool, ranking position, clicks, and impressions per page for the query in question, to identify which page is actually the strongest candidate to keep. From there, the fix depends on why the duplication exists in the first place. If the pages serve genuinely different angles on a broad topic, adjusting each one's focus and internal linking so they target distinct sub-queries can resolve the overlap without losing either page. If they're truly redundant, merging the weaker page's useful content into the stronger one and 301-redirecting the old URL, or applying a canonical tag pointing at the preferred version, consolidates the ranking signal onto the page that should actually be winning the query.
