Some websites end up with several pages targeting the same keyword, and those pages compete with each other in search results instead of ranking together. To fix it, start by checking each page's performance in Search Console or a similar tool. From there, reducing keyword density on the weaker-performing pages can help the best-performing one rise to the top of the query results. Depending on the situation, a 301 redirect or a canonical tag can also resolve keyword cannibalization.
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