SEO-friendly material published on a blog or in the blog section of a website.
Content
B
1 term
C
3 terms
SEO-friendly content that explains a website category to visitors and search engine bots.
A search query from someone researching a product or service before making a purchase.
Promoting a product, service, or brand through content that benefits its audience.
D
1 term
Identical or substantially similar content appearing on the same or different websites.
E
1 term
SEO-friendly content that stays relevant and useful over time.
I
3 terms
The process of preparing images for better SEO, page speed, and user experience.
A descriptive name that helps search engine bots understand an image.
A search query made to learn about a topic or find an answer.
K
4 terms
Keywords are the words or phrases that most accurately represent what a page is about.
Keyword cannibalization happens when several pages on the same website target the same user query instead of one page ranking clearly for it.
Keyword density describes how often a target keyword appears on a page relative to the page's overall word count.
Keyword research is the process of studying search volumes and user queries to understand what a website is, or wants to be, ranked for.
L
1 term
Long-tail keywords are lower-volume search terms, usually three or more words long, that see less competition than short-tail keywords.
N
1 term
Navigational intent describes queries from users who already know what they're looking for and are searching for a specific resource.
O
1 term
On-page SEO covers changes made within a website to meet search engine criteria and improve its performance in search results.
S
1 term
Short-tail keywords are broad, high-volume terms made up of one or two words.
T
3 terms
TF measures how often a keyword appears in one text, while IDF measures how widely it appears across different texts.
Thin content is insufficient or irrelevant material that does not serve its target audience or meet user demand.
Transactional intent describes searches made by users who want to purchase a product or service.
U
2 terms
User comments provide feedback on a page and may contribute to how active and useful the site appears.
User intent is the reason behind a search query and helps search engines and websites understand what result the user needs.
W
3 terms
10x content, a term introduced by Rand Fishkin in his Whiteboard Friday video series, describes content that is 10 times stronger than standard content.
Alt text describes an image for search engine bots and visitors who use assistive technology.
Keyword stuffing is the practice of hiding keywords all over a page in ways invisible to users but still readable by search engines.