Evergreen Content

Evergreen content is SEO-friendly material that stays relevant and can continue to attract readers over time. News, fashion coverage, and content tied to special occasions usually lose relevance, so they are not generally evergreen. Current content qualifies only if demand continues long after publication. "What," "how-to," "tips on," and "best of" formats are common examples. To remain useful, evergreen content needs to maintain its quality and can bring continuous traffic to a website.