SEO Consulting
SEO Strategy & Consulting
Some of the 500+ brands we've worked with
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What the engagement coordinates
Senior direction for teams that already own delivery
Where this work is owned
Technical SEOPriorities
Senior direction stops at the funded order. Choose this when your engineers need the crawl, rendering, and Core Web Vitals scope written as work they can schedule.
Search ContentDirection
Take this when the missing piece is page-level, one URL that has to own a single search task with claims your product owners can confirm.
MeasurementSpecification
A funded roadmap needs acceptance criteria somebody can actually measure. Follow this when the KPI definitions, event contracts, and reporting behind those criteria don't exist yet.
The buyer job
Make organic search decisions you can defend
Take this engagement when your team can do the work but needs someone senior to say where the opportunity is, what to fund, and in what order.
The boundary
Clear decisions without blurring delivery roles
We diagnose enough to frame the decision. We also document the trade-offs and equip the responsible owners. Detailed findings come from audits, while specialist capabilities handle implementation. Content, GEO, and Analytics keep their established delivery responsibilities.
Scope and ownership
We frame and hand over the decision; delivery stays with its owners
Take this engagement when your team can do the work but needs someone senior to say what to fund and in what order.
We agree the business outcomes, constraints, planning horizon, investment boundaries, decision owner, and executing teams, then reconcile the available search, business, and technical evidence and commission a focused audit only where the diagnosis is genuinely incomplete. Zeo models opportunity against risk, records the trade-offs and the paths we rejected, and orders a funded roadmap with its dependencies stated. Detailed findings come from audits and implementation stays with the specialist capabilities, so Content, GEO, and Analytics keep their established delivery responsibilities. Governance, acceptance criteria, measurement requirements, and the review cadence are all set before the engagement closes.
Where a consulting engagement starts and stops
Frame the decision
We agree on the business outcomes, the constraints, the planning horizon, the investment boundaries, who owns the decision, and which teams will execute.
Reconcile evidence and unknowns
Review the available search, business, and technical evidence. We check content, authority, and organizational factors. Commission a focused audit only where the diagnosis is incomplete.
Choose and sequence options
We model the opportunity against the risk, and record the trade-offs and the paths we rejected. Then we order a funded roadmap with its dependencies stated.
Establish ownership and review
Governance, acceptance criteria, measurement requirements, implementation routines, and how often the next decisions get revisited.
From our clients
What clients say about working with Zeo
Clients describing what the working relationship is like in practice.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time. We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Besides increasing our website's visibility in the UK with ZEO, the experienced team that closely follows its work and has extensive experience in its field has always made us feel like we are in the right place for SEO. We are on the right track with ZEO in a highly competitive country and sector.
Kaan Deniz, Founder
We talked to a number of agencies while we were planning our website's infrastructure migration, and we ended up with Zeo. They start by understanding the problem, then bring fresh approaches to solving it better. Communication is strong, and they support you at whatever point you turn out to need it. Every minute we spend working with them convinces us further that we made the right call. If you're looking for someone to sort out the digital side, you're in the right place.
Zeynep Yaşar, Business Development Specialist & E-commerce Project Manager
When we moved from our old corporate website to an e-commerce site, we partnered with Zeo for the migration and all the SEO work that followed. Since 2018, we have ranked 1st for 250 of the 500 highest-volume keywords we track, and on the first page for 483.
Murat Özkan, Head of E-commerce at GrandVision Turkey
With Zeo, we increased the number of new users from organic traffic by 39%. Because we work in a niche sector, they continue to provide detailed solutions and optimizations in coordination with our marketing team.
Ceyhun Burak Akgül, Co-Founder & Co-CEO
Advisory work
Case Studies
Teams that had in-house capacity and needed direction rather than delivery.
The specialists behind this SEO work
Zeo's SEO work goes back to 2006, when we started what we call the first SEO blog in the MENA region. The consultants shown here are doing that work today, matched to what this page covers.
Samet Özsüleyman
SEO Manager
Yiğit Konur
Founder & Chief Strategy Officer
Hande Parmaksız
SEO Manager
Sena Önder
Senior SEO Executive
Sinem Bakır Yavaş
Senior SEO Executive
Bensu Tınastepe
Senior SEO Analyst
Gülşah Şahin Özkan
Senior SEO Analyst
Ali Özgün Öz
SEO Executive
Ruhan Tiryaki
Senior SEO Analyst
Yağmur Bayram
Sr. SEO Analyst
Emir Kağan Kahveci
SEO Analyst
Ozan Ketenci
VP of Consulting & Strategy
Metehan Urhan
New Business & Partnership Manager
Zafer Yıldız
Web Analytics Manager
Deniz İmre Temiztürk
Content Specialist
Content we've produced on this topic
Tools we use
The SEO stack behind the work
Every audit, crawl and rank report comes out of a tool someone has to know well. These are the ones our team works in day to day.
SEO platforms & research suites
- SemrushWe pull visibility trends and share of search across your category in Semrush to see where growth is actually coming from. That view is what tells us which segments belong in the funded roadmap and which can wait.
- AhrefsWe check the domain and referring-domain gap against the competitors your team names as the real threat. That gap tells us whether a content-only roadmap is realistic or whether authority building needs its own line in the funded plan.
- MozWe pull Moz's domain authority trend when the roadmap has to be defended to stakeholders who want one number to watch quarter over quarter. That is a simpler proxy than a full backlink export for that particular conversation.
Technical SEO, crawling & site speed
- Screaming FrogBefore we commission a full technical audit, we run a quick Screaming Frog crawl to see whether the issues people describe in the room are actually there at scale. That check is often what decides if technical SEO gets its own funded workstream.
Keyword research & rank tracking
- Google TrendsWe check Google Trends for the category and product terms already in the roadmap to see whether the demand curve is rising or fading. That shapes how much runway we put behind a decision before it goes to funding.
- AccuRankerWe check the segments and tags inside an existing AccuRanker account to see if the ranking data already being tracked matches the categories the business actually cares about. Gaps there usually end up in the measurement specification.
- STAT Search AnalyticsWhere STAT is already wired into a client's BI stack, we review how its SERP and rank data feeds downstream before proposing anything new. The measurement specification we hand over then builds on the pipeline already in place.
Enterprise SEO & market intelligence
- SimilarwebWe check estimated traffic and channel mix for the competitors named in the room. That way the roadmap targets whoever is actually taking share, not just the loudest name in the meeting.
- BrightEdgeWhere a client already runs BrightEdge, we use its forecasting to test whether a proposed investment actually clears the bar before it goes into the roadmap. That saves us building a parallel opportunity model from scratch.
- ConductorWhere Conductor is already the system of record, we review its content and market intelligence before commissioning new research. The roadmap then builds on evidence already paid for instead of duplicating it.
Search engine & CMS essentials
- Google Search ConsoleWe pull query and page performance straight from Search Console before we accept any internal claim about what is or is not working. It becomes the one dataset in the room nobody can argue with, and the evidence review starts there.
- Google AnalyticsWe tie organic sessions to the conversion and revenue events already defined in GA4. The funded roadmap we hand back ranks opportunities by business impact instead of by traffic alone.
Next step
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