82% Increase in Organic Sessions Thanks to SEO Optimization

Hyundai Motor Company is a South Korean multinational automotive company. Kia Motors (33.88%) and Genesis Motors are its subsidiaries. Hyundai operates across many fields, including construction contracting, automobiles, shipbuilding, insurance, electronics, and logistics.

Hyundai entered the Turkish market in 1990, and more than 1.8 million Hyundai vehicles have been sold in Turkey since 2002. It is one of the country's most popular automobile brands and provides service through 60 authorized dealers nationwide.

Challenges:

We identified several crawlability issues after the home page disappeared from the index completely for several days. Googlebot was also crawling the website very infrequently.

A deeper review showed that users trying to visit the Hyundai website were being redirected to a local dealer's website. Because search engine bots use default IP addresses located in other countries, we determined that Googlebots may have had difficulty crawling local sites in other countries, including the Turkish website.

With automobile brand websites losing 30% to 50% of their traffic during the COVID-19 pandemic, we wanted to combine actions that could attract organic traffic while benefiting both users and our client.

Purpose:

We aimed to build a better website structure in line with Google guidelines, giving users a better experience and sending more technically accurate signals to search engine bots. We shared our recommended geotargeting structure with the relevant Hyundai global team. To help recover traffic lost during the COVID-19 pandemic, we also made content suggestions and provided information and page development recommendations based on industry reports and competitor research.

By combining keyword research, internal linking, and information architecture work, we aimed to improve organic performance for the keywords where we already had visibility. We also improved the architectural structure to provide a better website experience and stronger overall performance.