Before production begins, we work with your team to agree who the content is for, which topics deserve attention, how the work will be approved, and what each piece is expected to do.

Some of the 500+ brands we've worked with

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A working plan for what to create, update, combine, or stop

Content Strategy & Research

Content Audits

Your site contains pages that perform, pages that have slipped, and pages nobody remembers creating. A Content Audit gives every URL a keep, fix, merge, or cut decision based on performance and quality evidence.

Aimed backwards at URLs you already own. Each one leaves with a keep, fix, merge, or cut decision, and a strategist opens every page before a deletion is signed.

Audience & Demand Research

Before choosing topics, find out who will read them and what might move those readers to act. We bring together interviews, search behavior, CRM records, and support conversations to build a sourced view of what your audience needs.

Answers who, before anything answers what. Interviews, CRM records, and support tickets are reconciled into claims that each name a source, with the remaining guesses left labelled as guesses.

Competitor Content Analysis

The analysis stays with observable evidence: published pages, visible claims, and the formats competitors use. Private strategy remains outside the comparison. Competitor Content Analysis turns public evidence into a map of where your content can offer a more useful or credible answer.

Looks outward at published pages only, never at a rival's private roadmap. Every thin spot it finds ships labelled a hypothesis to test rather than a proven opportunity.

Keyword & Topic Research

Search volume alone doesn't tell you what to write. Keyword & Topic Research maps query demand to the audience behind it, so every topic decision comes with intent, business relevance, and a clear next step attached.

Turns a raw query export into clusters that carry an intent, a business-fit score, and a verdict of new page, refresh, or leave alone, checked against what you already rank for.

SEO Content Briefs

The writer can only work with the brief they receive. If it stays vague, the article will too. SEO Content Briefs turns a validated topic into a specific, actionable spec with an outline, sources, links, and acceptance criteria, so nobody is guessing what done looks like.

One validated topic becomes a spec with acceptance criteria. It is finished only when the writer, editor, and subject expert each agree nothing is left for the draft to decide.

Topic Cluster Strategy & Content Architecture

Topic Cluster Strategy decides which pages a broad subject needs, what distinct job each page owns, and how the set should link together. The deliverable is the architecture and the build sequence that follows from it.

Draws the page boundaries and the link contract for a subject too big for one page, then orders the build by dependency. No page survives that only completes the diagram.

Editorial Calendar Planning

Editorial Calendar Planning turns a prioritized backlog into a schedule the team can realistically deliver. Topics are sequenced against writer, expert, reviewer, launch, and channel constraints so tradeoffs are visible before deadlines start slipping.

Assumes the priorities are settled and asks a colder question — what will actually ship. Writer, expert, and reviewer bandwidth set the dates, then delivered dates are compared against planned ones.

Expert Interview & Knowledge Capture

Important expertise often lives in conversation rather than documentation. We capture it in an interview, organize it into a transcript and claim map, and return only the quotable material the expert has reviewed and approved.

For knowledge that exists only inside one person's head. The recording becomes a claim map that the expert approves line by line, with reuse permissions attached to each excerpt.

Original Research Planning

Original Research Planning defines the question, method, sample, analysis, and ethics protocol before data collection begins. The plan gives every later claim a study design that can withstand scrutiny.

The number has to be yours and defensible. The analysis is written down before any data arrives, and ethics clears the consent language before a participant is contacted.

Content Optimization & Operations

SEO Content Optimization

SEO Content Optimization diagnoses why one live page is underperforming, then changes the intent alignment, evidence, structure, or conversion path responsible. The parts already doing their job stay intact.

A live page is stuck and you have enough ranking history to name why. The rewrite is confined to the one diagnosed cause, and sibling pages are checked for new overlap.

Content Refreshes

Content Refreshes update a page that once performed well but has become outdated, while preserving the sections that still earn rankings, links, and reader value.

The page used to work and has since decayed. Its before-state is frozen, only the stale facts move, and the URL is deliberately kept so the old rankings and links survive.

Copy Editing & Content QA

Copy Editing & Content QA gives every draft an independent review before publication. An editor who did not write it checks the facts, reasoning, accessibility, and voice, then approves it or identifies exactly what must change.

An independent gate, not a writing service. Someone who did not write the draft reads it against the brief and either approves it or names exactly what must change.

Content Governance

Content Governance defines who may approve each type of content, which risks require another signature, and how exceptions are handled. Decisions no longer depend on whoever happens to be available.

Decision rights come first here — who may approve what, which risks need a second signature, and where the exception path runs. It needs a real signer willing to own it.

Editorial Workflow Design

Editorial Workflow Design follows real content from request to publication, identifies the handoffs and queues causing delay or rework, and turns those findings into a workflow the team can use in its existing tools.

Answers how work moves rather than who signs it. Real pieces are traced through your tools to find where drafts stall, then the design is run against a hard case.

Content Performance Reviews

Content Performance Reviews turn analytics into portfolio decisions: which pages to keep, improve, consolidate, or retire. The result is an action plan rather than another dashboard.

Reads the whole portfolio, not one page, and fixes the metric definitions before the data is pulled. Every call leaves with a named owner and a date to check it.

Content Pruning & Consolidation

Content Pruning & Consolidation gives every page a keep, merge, redirect, or remove decision when a portfolio has become difficult to manage. Each action includes evidence, approval, and a rollback plan.

For the irreversible half of the cleanup. The baseline is frozen, redirects run one hop, a rollback waits ready, and nobody signs off their own deletion.

Internal Linking Strategy & Implementation

Internal Linking Strategy & Implementation connects pages with a clear reason: descriptive anchor text, useful context, and a destination that is ready for the reader.

Between pages that already deserve to exist. Each anchor has to describe its destination inside a real sentence, and the destination's owner confirms that page is ready for the traffic.

Content Localization

Content Localization adapts a page to a new market's language, search behavior, and expectations. It begins with the meaning and purpose of the page rather than translating one sentence at a time.

A second market, not a second language. Claims that are only true at home get flagged rather than carried, and a native reviewer decides whether the page reads as written.

When weekly urgency sets the agenda, teams can spend heavily on pieces with no clear audience or business job. A content strategy connects each asset to audience needs, business priorities, and search intent, then gives the team a basis for deciding what to update, create, or stop.

We audit what is already there, speak with stakeholders and customers, and identify who else competes for the audience's attention. The roadmap then sets priorities, topic clusters, calendars, owners, and success measures your team can use.

The roadmap says what to update, create, or stop, and names who owns each initiative.

We inventory the existing content, review rankings and performance, and compare the useful gaps against competitors, then map buyer needs and search intent onto topic clusters. Zeo orders initiatives by business impact and effort and assigns briefs, owners, and deadlines in a rolling calendar. The voice, quality, SEO, and approval standards stay yours to sign off, and we agree the cadence for reviewing results and market changes.

Audit the evidence, make the choices, and assign the work

Find what deserves attention
We inventory the content, review rankings and performance, and compare the useful gaps against competitors. That separates near-term work from longer-term opportunities.
Connect audiences, searches, and topics
Buyer needs and search intent are mapped to topic clusters, giving each planned piece a defined audience and a measurable SEO target.
Put priorities into a calendar the team can run
Initiatives are ordered by business impact and effort, then assigned briefs, owners, and deadlines in a rolling calendar.
Decide how the program will be reviewed
We agree the voice, quality, SEO, and approval standards, along with a review cadence for changes in results and market conditions.

Their accounts of the work are more useful than another claim from us.

We were working with a global supplier on SEO before. Accessibility and process management were a bit harder with those teams. On top of that, global suppliers were more costly for us because of exchange rate differences and man-hours. When we started working with Zeo, we first went through an audit and fixed the issues it surfaced. After that, we gave SEO a strategic role in our digital marketing, created an always-on SEO strategy for our brands, and rolled it out step by step.

Didem Namver, Sr. Head of Digital

We strictly follow regulations and algorithms that can change at any moment, so we need to act fast. Here, Zeo has become a partner that meets all our expectations with a professional, innovative, and solution-oriented approach. The Zeo team has become a true stakeholder in our success, treating our optimization processes and our brand as if they were their own. On behalf of the Acıbadem Healthcare Group family, we'd like to thank the entire Zeo team — they work tirelessly, keep improving, and never compromise on bringing their energy no matter the circumstances!

Emre Baykal, Director of Digital Marketing

Publishing plans built from search demand, then held to over several quarters.

Generali

93% Increase in Organic Traffic and 100% Increase in SEO Visibility!

Yemek.com

56% Increase in the Number of Organic Sessions

Aydem Perakende

Organic users (YoY): +40%

Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.