Content Optimization & Operations
Copy Editing & Content QA
An independent editorial review before anything is published.
Copy Editing & Content QA gives every draft an independent review before publication. An editor who did not write it checks the facts, reasoning, accessibility, and voice, then approves it or identifies exactly what must change.
You walk away with an independent read of the draft, every comment resolved or routed to its owner, and an explicit recommendation on whether it can be published.


Some of the 500+ brands we've worked with
See all referencesHow we run it
How a draft reaches an editorial decision
Five stages separate mechanical checks from the decisions that require accountable human judgment.
Read the draft cold
An editor who wasn't involved in writing it reads the draft against its original brief, checking whether it does the job it was supposed to do.
A first-pass read naming the draft's real strengths and gaps.
- AI assist
- Agents can prepare the draft for review by pulling the brief, the cited sources, and the previous version into one place. The cold read itself is done by an editor who has not seen the draft before.
- Human gate
- An editor who didn't write the draft decides whether it does the job the brief asked for.


Separate the checks
Structure, line-level clarity, factual accuracy, voice, accessibility, and rights concerns get checked one at a time instead of blurred into one vague pass.
Distinct review notes, each tagged to the kind of issue it is.
- AI assist
- Agents catch inconsistent terms, broken links, and missing alt text quickly. Their flags tell the editor where to inspect.
- Human gate
- The editor reads the surrounding draft and decides which flags require a correction, a question, or no change.


Route what needs an owner
Anything that isn't purely editorial, like a fact only the client can confirm or a brand call, goes to the person who can answer it instead of getting guessed at.
An open-items list with a named owner attached to each.
- AI assist
- Agents can route flagged items to the right queue by type, so factual questions and style questions do not sit in the same list. Who owns a private fact is a decision the editor makes, not a routing rule.
- Human gate
- The person who owns the fact or the brand call gives the actual answer. That person is never the editor.


Resolve and finalize
Comments get closed one by one, the draft gets updated, and we recheck any section a late fix touched so nothing upstream quietly breaks.
A clean edited draft with every comment resolved and a visible change log.
- AI assist
- Agents can confirm that each comment thread has been closed and that no tracked change is left unresolved. Whether the resolution is actually correct is checked by reading the amended passage.
- Human gate
- The editor re-checks any section a late fix touched before calling the draft clean.


Give a release recommendation
The editor states plainly whether the draft is ready, what it's ready for, and what would still need to happen before it could go anywhere else.
A clear ready-or-not call, with the reasoning behind it.
- AI assist
- Agents can assemble the release note from the resolved comments and the outstanding risks. The recommendation itself is an editorial decision with a name attached to it.
- Human gate
- The editor states the ready-or-not call in writing. Nothing ships on an assumed yes.


A link checker cannot tell you a claim is wrong
A QA pass has plenty of work that software can accelerate. Agents catch inconsistent terminology, test links, find missing alt text, and compare wording with a cited source. The editor uses those flags to investigate the draft as a whole, including contradictions that only appear several paragraphs apart and voice choices that require context. Questions about private facts go to the person who owns them. Approval comes from an explicit editorial decision.
What you get
What the review provides
You receive a clean draft together with the review trail that supports the release decision.


Review notes
The structural, factual, voice, and accessibility issues we found, sorted by what kind of problem each one is.


Edited draft
The clean version with every comment resolved and a change log showing what moved and why.


Release recommendation
A plain yes, no, or conditional call, plus whatever still needs sign-off from someone outside editorial.
We call it done when: the draft has been checked against its brief and its facts, every comment is resolved, and someone with the authority to approve it has said yes.
Who it fits
An independent gate for a finished draft
The writer and reviewer are different people, and the reviewer has the authority to withhold approval.
A good fit when
- A finished draft is close to publication, but nobody who was outside the writing process has read it against the original brief.
- You need someone to verify facts, tone, accessibility, and structure, and spelling is the smallest part of that.
- A factual question has stalled the review, and nobody has been named to answer it without the editor guessing.


Better handled as other work when
- There is no draft to review yet, so the work belongs with a writing service before it reaches an independent editorial check.
- The draft's writer is also expected to approve it, which removes the independent release decision this review is meant to provide.
- The team wants every draft marked ready, even when unresolved facts or a late edit leave the named editor without grounds to approve publication.
People who write and ship this content
Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.

Metehan Urhan
New Business & Partnership Manager

Samet Özsüleyman
SEO Manager

Deniz İmre Temiztürk
Content Specialist

Sinem Bakır Yavaş
Senior SEO Executive

Hande Parmaksız
SEO Manager

Sena Önder
Senior SEO Executive

Bensu Tınastepe
Senior SEO Analyst

Gülşah Şahin Özkan
Senior SEO Analyst

Ali Özgün Öz
SEO Executive

Ruhan Tiryaki
Senior SEO Analyst

Yağmur Bayram
Sr. SEO Analyst

Emir Kağan Kahveci
SEO Analyst

Zafer Yıldız
Web Analytics Manager
Tools we use
Tools behind this work
Grammarlythe mechanical first pass before a human editor reads the draft
Hemingway Editorreadability grading on passages the editor flags as dense
Copyscapean originality check run before a draft gets a release recommendation
Originality.aicatches undisclosed AI drafting a duplication check alone would miss
WAVEa WCAG error overlay run on the rendered page, not a separate report
Start the work
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