Commercial intent describes a search where someone already knows they want to buy something in the general category, but hasn't picked a specific product or brand yet; they're still comparing options before committing. "Cheap power bank recommendations" is the kind of query this covers: the searcher wants a power bank, but is looking for comparison and recommendation content, not a direct product listing yet.
It sits between informational intent (still learning about a topic) and transactional intent (ready to buy a specific thing right now), which makes it a useful moment to reach a reader before a competitor does. Content built for commercial-intent queries tends to work best as comparisons, buying guides, and "best of" roundups that walk through tradeoffs rather than pushing a single product hard, since the reader is still weighing options and content that feels like a sales pitch too early tends to lose their trust. Getting the format right here often matters more than the depth of any single product's description.
