Navigational Intent

With navigational intent, the user has already decided which website they want to reach before they search; they just need a little help from the search engine getting there. That's why these queries tend to look like a targeted search term rather than a full URL typed into the address bar (searching "facebook" instead of typing facebook.com, for instance). It's quite difficult to compete with the website a navigational query is actually aimed at, but of all the intent types, navigational queries are the easiest to read.