Negative SEO

Negative SEO covers any malicious or unethical practice aimed at sabotaging a competitor's search rankings, and it can seriously damage a website's standing in search results. Because of that, webmasters need to check regularly for signs that their site is under this kind of attack. One of the most common tactics is pointing backlinks at a competitor's site from inappropriate, irrelevant websites, which is why regularly auditing incoming backlinks and reporting harmful ones to Google through the Disavow Tool matters.